The 2012 Diesel Car Awards
Another day, another awards ceremony; Just like London buses.
So this time we bow down and applaud the organisers of the 2012 Diesel Car Awards – Diesel Car magazine – who have awarded their Best Medium Car of the Year to the all-new Ford Focus, ahead of such competition as the Hyundai i30 and Volkswagen Golf.
Editor, Ian Robertson, added: “Still the one to beat among mid-size family cars, the Ford Focus is simply the best in its class.”
Another trophy for the Ford Focus to add to the many it has won over the years. Where do they put them all?
Andy Barratt, Ford Britain sales director, said: "We are delighted that Focus has been awarded best medium car by Diesel Car magazine. Around 50 per cent of Focus cars bought are diesels and we look forward to welcoming the Focus ECOnetic Technology to the range shortly. This will offer 83.1mpg, making it the most fuel-efficient non-hybrid family car currently available in Europe. This independent endorsement recognises Focus’s all-round appeal, as well as the UK-based Ford engineers and manufacturing specialists responsible for the diesel powertrains."
So, just why did it win?
It’s all about moving onwards and upwards.
The Ford Focus was launched in 1998 and has just surpassed the landmark 1,500,000 sales since its launch and continues to dominate its segment. The all-new Focus has introduced high quality driver assistance technologies and refined drive, and offers a number of fuel efficient powertrains including the popular 1.6 TDCi which “emits 109g CO2/km while returning 67mpg”.
Diesel-wise the engine has a new injection system and turbocharger, enhanced charge-air cooling and friction-reduction technologies, and will be re-introduced to the UK market in June in the Focus ECOnetic Technology which is capable of CO2 emissions as low as 88g/km.
They’re certainly not resting on their laurels, are they?
And it wasn’t just the Ford Focus that had cause to celebrate at the awards - hopefully with a soft drink as it would have had to drive home afterwards. Other Ford models that picked up awards were the Ford Fiesta, Ford Mondeo and Ford S-MAX, all of which which were runners up in their respective categories – small car, large car, estate car and MPV.
Let’s hope that they behaved. You know what these youngsters are like on a night out!