Aston Martin DB-Cycle

Aston Martin has forged a tradition of creating fast and elegant cars.  Each model has epitomized its time, building a classiness that can only be personified by James Bond. After conquering the car world, it should not be surprising that Aston has grown restless, searching for a new sector to dominate. Revealing these ambitions last week, it looks like we’re going to be treated to a very different Aston Martin, one that has been reduced to two wheels.

In a rather surprising move, the British car manufacturer has chosen to break into the bicycle market, dubbing their One-77 bike the “world’s most technologically advanced bike.” But don’t think that since it’s a bicycle Aston has somehow reduced it’s expensive price tag.  Keeping up with appearances, one of these sleek bad-boys will end up running you an astonishing £25,000.

So what would possess someone to purchase a bike that costs as much as previously owned Aston Martin car? Well, according to company the bike will come with details unlike any other. Simon Roberts, the project manager at Factory Bikes, has told reporters at the Daily Mail that “we are using a lot of electronics in the bike to take lab data measurements on the road and there are components we use in motorsport that we have adapted for the One-77. The cranks measure the left and right leg power 200 times a second and the electronics on the handle bars measure things like GPS, heart rate, temperature, humidity, and altitude.’

Bike makers suggest that Aston has created the bike of the next generation. The company boasts that it has used part from Formula 1, World Rally, Indycar, Moto GP, as well others from the best manufactures of the world. Similarly, it has told reporters that it uses a team of 15 specialists who have began working on the design and build of each of these beauties, tediously crafting each in turn.

Set to launch at the end of the year, many have begun to question how successful this venture will be.  Indeed, a single bike costing £25,000 seems like quite an investment. However, Aston has told reporters that it already has received four orders and several inquiries related to their new bike. While it’s future still remains to be seen, let us hope they succeed in this new sector.