Filed under: Convertibles, Etc., Marketing/Advertising, Volkswagen, Celebrities, Humor

Proving once again that Volkswagen is clearly aware that its New Beetle plays to a predominantly female demographic is this very pink present created for Barbie’s 50th Birthday. The full-size Malibu Barbie New Beetle Convertible features sparkling pink paint, custom white Katzkin leather, rhinestone studding, a lipstick-toned dipstick (*ahem*), and… wait for it… a motorized vanity in the trunk. Apparently, a jet-setting gal needs a car in every port, as Barbie will have access to the VW stateside when she and Ken aren’t gallivanting off in her Milan-based Fiat 500.

The droptop was presented at Barbie’s real-life Malibu Dream House (who knew?) a 3,500 square-foot Jonathan Adler-designed residence in… where else… Malibu, California. As part of the festivities, celebrity guests (including supermodel Heidi Klum, pictured) received a grab bag with Barbie sunglasses, handbags, and “tiny shoes.” Apparently, our invitation got lost in the mail. Press release after the jump, high-res shots below.

Continue reading Barbie gets another car for birthday: Pink VW New Beetle Convertible

Barbie gets another car for birthday: Pink VW New Beetle Convertible originally appeared on Autoblog on Tue, 10 Mar 2009 13:32:00 EST. Please see our terms for use of feeds.

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Barbie gets another car for birthday: Pink VW New Beetle Convertible – Celebrities