Cash & Rocket Tour Shows Off and Raises Money.
AN ESTIMATED $600,000 FOR AFRICAN CHARITIES IN FACT!
The 2013 Edition of what is known as the Cash & Rocket Tour started in Barcelona on 13th June and, by the time the trip in 35 vintage and modern cars (including 7 Maseratis) had finished in Rome on 16th June (via Cannes, Forte dei Marmi and Florence), a whole load of money had been raised for 3 charities based in Africa.
Escorted by the Italian Police through the heart of Rome, right into Piazza del Popolo, it goes to show just what money, fame and a stackload of PR opportunities can do if given the opportunity – and it continued with not only a gorgeous car display in the Piazza, but an elegant dinner in the gardens of the Hotel de Russie, complete with a charity auction presided over by Italian television presenter Milly Carlucci (and probably a ‘disco’ DJ’d by someone famous with the help of someone not-so famous but who wants to be!)
3 days behind the red-wrapped wheels of high powered, luxury and vintage automobiles over a period of three days and covering 1,383 km through some of the richest areas in Europe collecting funds for three non-profit organisations in Africa – Shine On Sierra Leone, Orphan Aid Africa in Ghana and Sumbandila in South Africa – resulted in the 70 participants fully deserving their celebratory lunch at Palazzo Mignanelli, Valentino’s breathtaking headquarters, hosted by the Maison’s Creative Directors Maria Grazia Chiuri, who herself had completed the course from Barcelona onboard a Maserati GranCabrio Sport (which won the award for best online fundraiser), and Pierpaolo Piccioli.
Did I mention that all of the participants were women? But not just any women; These drivers and co-drivers were some of the most high-powered women in the world today – and most of these were in attendance at the glittering post-race ball including Saudi Princess Reema Bandar, fashion photographer Terry Richardson, actress Alessandra Mastronardi and Carlos Souza, presenter Milly Carlucci and her daughter Angelica Donati, super model Jodie Kidd, Julie Brangstrup, CEO of Cash & Rocket, Victoria’s Secret model Selita Ebanks, Margherita and Teresa Missoni, Delfina Delettz Fendrei, actress Patricia Arquette and Jo and Leah Wood.
It’s like a Who’s Who for Hello! Magazine (as opposed to OK! Magazine’s o-rent British ‘celebrities’) and as if the $300,00 from sponsorship wasn’t enough, the auction managed to raise the same with donated lots including “a stunning red dress by Valentino, a diamond ring designed by Delfina Delettrez Fendi, a private polo lesson with Jodie Kidd and a long weekend on one of the world’s most luxurious sailing yachts, Parsifal III.”
So, all-in-all the charities will benefit by around $600,000 from this event that is, for all intents and purposes, a conscience-salver for the rich and famous. But it’s still good news for the three charities and the lives of the children, mothers and whole families that will benefit from the charities’ work.
So driving along a beautiful route in a really posh car (Maserati for example; posh to us, but normal to them!) does have its uses. After all, Cash and Rocket “was set up to bring inspiring women together for the ultimate luxurious adventure of a lifetime, and through female solidarity, raise money for charities around the world which will make a huge difference to the lives of many.”
Founded in 2011 Julie Brangstrup in 2011 Cash & Rocket was originally designed to give luxury brands a chance to show off their wares to a discerning female customer – admittedly dripping in cash – in an innovative way; hence the Cash & Rocket Tour (or Road Trip).
The participants were handpicked from the worlds of fashion, film, music, art and business to travel to the fashion cities of Europe and use their fame to raise money for charity whilst highlighting sponsors goods over 1700 miles of sumptuous parties, fashion shows, car displays in each city, en-route checkpoint events, local and national press, television and radio, and the omnipresent social media platforms including Twitter, Weibo and Facebook.
I won’t hear a word against these women who may spend more money on a handbag than I would on a car (Maserati excepted of course) because it’s their time they’ve given up and it’s good money that’s going to a good cause.