The new Citroën C3 comes with quite the expansive Zenith windscreen. In order to draw attention to the sheer size of the thing, Citroën have unleashed a fresh digital campaign. However, rather than drawing attention to the majestic field of vision offered through, say, demonstrating a series of panoramic vistas, Citroën are instead highlighting the expanse through showing just how much of an event is even washing the beast.
A new microsite as developed by the Parisian H Agency allows visitors to choose from five wacky characters who’re all itching to unleash their “unique washing talents”. Oo-er!
Visitors can choose from:
Jose Taco – a masked Mexican wrester.
Tania Bing – an American cheerleader.
Diva Brown – boasts and afro and an apparent fondness for funk.
Chick’n – a giant, unimaginatively-named chicken.
The Master – dressed in black suit and sunglasses, in terms of car-washing he’s a force to be reckoned with.
All of the above variously sponge, wipe and spray the windscreen with you – the viewer – watching from the perspective of the driving seat. It is, then, the first ever traffic-jam harassment simulator.
The microsite also allows visitors to explore the new C3 range, book a test drive, view the online brochure and take a 360 degree tour around the car.
“It’s distinctive, fun, memorable and brings a smile to your face” says Marc Raven, Communications Director at Citroën UK. “A fitting campaign to introduce yet more potential customers to the New Citroën C3.”
For details on Nationwide’s latest Citroën leasing offers, click here.
