There are very few films made for vehicle fanatic, and even fewer for those interested in Formula One. When one of these mystical creatures does develop there is certainly quite a bit of interest to go around, and the motion picture Senna is no exception. For anyone with any interested in F1, the mere mention of Ayrton Senna da Silva espouses strong emotion and respect for the phenomenal driver. A story of a Brazilian who wins his way to the top of the world, the tale is bedazzling event, for both the film and F1 communities, about the most exciting but also the tragic events in racing history.

Directed by Asif Kapadia, it masterfully delves deeply into car stardom to tell perhaps the most complete version of the well-known story. Like all great sagas it has a arch filled with multitudes of friends and foes; yet, it is a story of pure truth. Seeing how it develops in a clear linear fashion enables anyone, from the amateur to the professional F1 analyst, to enjoy this representation of the story.

Perhaps the most unique aspect of Sennas is located in the manner in which the information about him is presented. The film is completely shot using nearly 15,000 hours of sock footage of F1 races, interviews as well as private home movies. This creates a truly authentic feel for the film, certainly less interpretative that if actors were to present the story. One should however not that with family members backing and interplay within this context, the lines of truth begin to be slightly blurred as Senna the brave and just seems to be shown rather than the sometimes-ruthless driver. Like with any film, one owns judgment should be used when assessing the validity of the film.

The story itself is told at a comfortable pace, focusing entirely on the racing element with little venture to explore his love life. A central theme that may stun F1 enthusiasts is Senna’s religious devotion throughout his life. Examined in a cyclical fashion, Senna provided many lush interpretation of his life through this fashion and the director carefully crated this important theme around it.

Whether you are into strict examination of the 1988 Japanese race or simply want to gain more information about the legendary racer, this unique documentary shall certainly provide you with a great story. A fascinating tale told through a gifted storyteller, it was a great film to enjoy again and again.

2011 really is the year of motoring anniversaries. 100 years of Ford, 25 years of Saab’s Convertible – whatever next? How about 40 years of a clever marketing ploy which nobody quite understand but which, nonetheless, effortlessly evokes notions of staunch German efficiency?

That’s right. Audi started using their Vorsprung durch Technik tagline in Germany in 1971. So. Happy fortieth birthday, advertising slogan!

If “forty years” makes you feel old, well, don’t worry. Audi only started using the slogan in the UK in 1983. That was only 28 years ago.

So, what does it mean? Well, Vorsprung durch Technik literally translates as “advancement through technology”. It’s reassuring to know that it’s sort of meaningless even in its native language. How could a motoring company possibly advance if not through technology? Still. In terms of summing up a company’s values, it’s pithy and effective. Audi are all about advancement. Through technology. You can’t really argue with that, can you?

The success of the slogan is such that it’s one of the very few “foreign” phrases to have become ingrained in popular culture. It was uttered by a cheeky Phil Daniels in Blur’s Parklife and can also apparently be heard somewhere in U2′s oeuvre and in the film we’d all love to forget, Lock Stock and Two Smoking Barrels.

Also, without Vorsprung durch Technik, would we have Va Va Voom? Probably not. And then where would we be, hey?

So. Happy birthday, Vorsprung durch Technik. Here’s to another forty years, or something.

The new Nissan LEAF advert shows us once again what awful, awful, environment – abusing people we are with it’s anti fuel message. Last year the LEAF advert showed a poor depressed polar bear, shaming the viewer into feeling guilt for all those miles of environment destroying, carbon emission spewing, driving. Only the driver of a LEAF was lucky enough to be able to escape the shame from this disgusting lifestyle and was recorded with an unconvincing (and frankly if I was him, terrifying) hug from the bear.

This year’s ad has a similar message; carbon emissions are bad, obviously. The advert portrays this through the transformation of all our everyday items, such as microwaves, photocopiers and computers into smoke spewing, environment destroying, polar bear killing fumes. Of course though the LEAF turns up in the nick of time in order to battle through the smog and offer an alternative to the emission lifestyle we’re living so far.

It’s a good advert, going on the same lines that many charities do; show people a depressing image of chaos that they are responsible for and they’ll want to, or at very least be embarrassed into, sitting up and taking notice. The advert skips around the fact that the batteries themselves destroy the environment in the amount of planes needed to ship parts across the world, the fact that they need to be replaced every three years and are nearly impossible to dispose of or decompose or that fact that the electricity used to power the LEAF is generated in huge carbon emitting factories, which are massive contributors to global warming.

Of course, I would never look to put down cars like the LEAF, which look to help solve environmental issues which desperately need addressing but unless you live in the city (or anywhere else where you can afford to have an 8 hour charge time for just a 100 mile range) then the LEAF and all its environmental do – goodery is a little beyond you.

Today is the fourth day of the fifth month of the year. May 4th. Star Wars Day. “May The Fourth be with you”. Obi Wan has a lisp. Hilarity ensues.

Capitalising on this (I think), Volkswagen have launched a new advertising campaign for their Passat. It features a young boy, dressed as Darth Vader, who attempts to bring objects from around the house and garden to life using the ubiquitous “force”.

But he doesn’t have much luck. However, enter a benevolent father figure who, using the Passat’s remote key fob, causes said car’s lights to flash and doors to lock. Suddenly, young Vader’s faith in his Jedi (or, Sith) powers is restored. Hearts are warmed left and right.

A region-specific version of this advert was aired during the Super Bowl XLV earlier in the year and praised as “one of the finest moments of the event”. Thus all suspicions that American Football is somewhat boring are instantly confirmed.

Oh, and the advert gleamed some 37 million hits on YouTube.

And now it’s our turn! The advert was played on screens erected for the Royal Wedding in Hyde Park last Friday and will be shown on TV from today – May The Fourth be with you. Brilliant.

It will run for six weeks, so there’s no danger in anyone getting sick of it anytime soon.

We have Volkswagen’s Communications Manager Danny Hill to thank for this advert. It was his idea. He says: ‘It’s a charming ad with great music and has the universal appeal of Star Wars. It captures the imagination and ties in well with our message about the Passat’s clever technology. It was such a success in the States that it seemed a shame not to share it with a wider UK audience.’

Thanks, Danny.

So, there you go. If you wish to see this advert, just switch on your TV. It’ll soon be all over the breaks like an Ewok on an AT-ST.

As a child one of my favourite toys was my various collection of Hot Wheels cars which, sadly, now lay buried in various hedges, down the back of sofas and in generally unlikely locations after the variety of often slightly sadistic stunts I would put them (and I suppose their drivers) through. These usually involved an impossibly steep drop, an intense acceleration and launch and usually a sickly thud as the car hit something solid and unmoving; stunts that to my youthful delight, nobody could realistically survive.

This may seem like a strange reminiscence of a childhood innocence now lost but surprisingly, this has a point. Despite my certainty that the many stunts I was recreating were in fact impossible and deadly, a team of fearless, daring, and surely moronic people calling themselves Team Hot Wheels are recreating one of their toys, namely the Hot Wheels V Drop Track Set, in a life size replica featuring a 10 story (100ft) door from which a 90ft near vertical drop will extend down towards a jump. The “IZOD Presents Hot Wheels Fearless at the 500″ stunt is to be attempted at the 100^th anniversary of the Indianapolis 500 on Sunday the 29^th of May in an attempt to beat the World Record for the longest jump by a four – wheeled vehicle with 302ft being the distance needed to break the current record. Yeah, I couldn’t quite believe it either.

The original Hot Wheels V Drop Track Set features a track attached to a top of a door (hence the 10 story reconstructed door) with a near vertical drop to a jump which have all been recreated for the Indy 500 event. Hopefully though without the same outcome which, from memory, usually ended up with the car landing upside down; in this case a custom built 850bhp model.

So, what would possess anyone to attempt something like this, apart from obviously the potential world record? Well, amazingly the stunt is has been devised to “bring to life the iconic Hot Wheels V-Drop track set boys have played with on their bedroom doors for years, and is part of an overarching brand campaign designed to extend the Hot Wheels experience past childhood, capturing the attention of fans of all ages.”

Yeah, that’s right, it’s an advertising campaign. An ad campaign where quite possibly the currently anonymous face of the product could die in a spectacular crash.

It’s a potentially monumentally stupid idea but I’d be lying if I said I wouldn’t love to watch it happen. It’s both delightful and depressing that people with those amounts of money spend it on events like this, but here’s hoping for a new world record!

To see the preview video click here: watch?v=ZDPiHgD4NWA

To coincide with the new “Street Style” TV advert for the Corsa, Vauxhall have launched a Facebook campaign which they’re brave enough to describe as “unique”.

It’s designed for those aged eighteen and over and invites fans to use an application to paint a scene featuring a Corsa. The only limit is your imagination (and the fact that you have to include a Corsa). Enter, and you could be in with the chance of winning a New Vauxhall Corsa Limited Edition.

The competition is judged by the most shrewd, discerning and restless panel of all: You! The public. Fans are asked to vote for their favourite entries, to share their work with their friends and family (to bag votes) and, finally, the twenty most voted for entries will be judged by Vauxhall and three independent luminaries from the shady worlds of graffiti and street art (Dep, Tizer and Inkie).

It gets better. The winner of the New Vauxhall Corsa (the first place prize) will also have their work hand drawn on a billboard in their local area and, for the sake of posterity, they get a canvas print to boot! Five runners up will also receive such canvas prints.

Says Peter Hope, Vauxhall UK’s MD: “New Corsa is the perfect car to use a social media activity like this with. Given the British public’s affection for Corsa, colours and art, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Vauxhall fans.”

Claims that this competition endorses graffiti and vandalism were dismissed as “boring” and “tedious”.

For the Corsa Facebook page, click here.

The new Lexus CT 200h advert aired last night during the Marseille v Manchester United Champions League match on ITV1.

Entitled Drum Roll, it stars international pop pixie Kylie Minogue and some of the world’s most talented drummers.

This is part of what Lexus are ominously referring to as their Quiet Revolution. I don’t like the sound of that. People might get hurt.

Meanwhile, Kylie’s Aphrodite-Les Folies UK tour will commence on 25 March in Cardiff followed by shows in Glasgow and Manchester before wrapping up at London’s O2 Arena on 12 April. It’s “quietly sponsored” by the new Lexus CT 200h, which is being marketed as “the world’s first full hybrid luxury compact car”. One hand washed the other.

It might be worth you dropping by Lexus’s Facebook page. It features all manner of backstage videos from the Drum Roll shoot as well as a competition to win tickets to the O2 Arena leg of Kylie’s tour. One winner is to be picked every day until all twenty five pairs of available tickets have been won.

Good luck!

And as for the advert? Well, you can watch it on YouTube. Or you can just wait ’til it comes on TV. You’re bound to be sick of it in no time.

Author: litaisan
Keywords: honda insight hybrid 本田 洞察力 油電混合動力
Added: March 28, 2009

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