In the wake of the cold snap, The British Red Cross have deployed their robust fleet of Land Rovers to assist vulnerable people in hard-to-reach areas.
In addition to loaning vehicles, Land Rover have also provided special winter drier training to volunteers from both the British Red Cross and the London Ambulance Services. The course has ensured that even those who find themselves utterly snowbound can rely upon assistance.
Over the last weekend, extensive snow coverage saw British Red Cross ambulance crews responding to 999 emergency calls in their Land Rover Defender ambulances. Working from bases in Redhill in Surrey and Winchester in Hampshire, vital support was given wherever it was needed. At the same time, supporting the East Midlands Ambulance Service were 4×4 ambulances on tireless duty in Derbyshire and Leicester.
Meanwhile, volunteers from the fire and emergency support service (FESS) in Surrey used a Land Rover support vehicle to tackle difficult snow conditions to reach a couple who had been forced to flee their home following a fire; whilst a team of Essex nurses were given a much-needed lift to work.
Finally, emergency teams in Kent and Surrey used their Land Rovers to take care workers to their clients and make house-calls to check on the welfare of vulnerable older people, making sure they received the personal care and hot meals on which their lives depend.
So, thank you, British Red Cross, and thank you, Land Rover.
If all of this fearlessly determined ice motoring has inspired you, you may be interested to learn that Land Rover are offering members of the public (that’s you!) the opportunity to receive the same winter driving training that Red Cross volunteers received in preparation for their work.
Land Rover Experience have launched a special winter driving course at its 10 centres across the UK, including Solihull in the West Midlands, Halewood on Merseyside and Gaydon in Warwickshire. The half-day course is delivered by trained instructors to prepare drivers for severe weather, advising on the best techniques to negotiate icy, snowy and wet conditions safely and effectively. There is also some timely advice on how to tackle deep water for when the thaw comes.
Topics covered include choosing the correct tyres, vehicle preparation, essential kit to carry and how to use the vehicle’s controls and make the most of Land Rover’s unique Terrain Response™ system in slippery conditions. Hands-on experience comes in one of the Experience Centre’s vehicles on suitable terrain.
For more details, click here.
If you want to know more about the excellent work undertaken by the British Red Cross at home and abroad, click here.















