
You know when you’re having your suit fitted and the tailor says “would sir mind not sucking his gut in, sir?” He’s basically saying – in the kindest way possible – that you’re quite fat, but it’s fine. Admit it. You’ll be more comfortable in the long run.
Well, that’s sort of what Ford have done with their new global Ford Focus. Launching a car in 120 countries is apparently something of a logistical challenge when it comes to accommodating the different and growing sizes of drivers from around the world. They got around this through using 3D body scans carried out on a large range of ages and races in order to ensure that they can cater for all global populations.
“We use a global database that gives accurate size ranges of drivers in different parts of the world,” says Ralph Gesang, Ford’s Driving Environment supervisor. “It shows not only heights but also the different types of body statures. This information helped us to ensure that more than 97 per cent of the world’s adult population can sit comfortably in the new Focus.”
I like those odds!
“The latest 3D body data directly influenced the development of the seat travel, the cushion shape and the adjustment range of the steering wheel and foot pedals,” says Ralf Nürnberg, Ford’s attribute leader for Occupant Accommodation. “Back seat head and leg room also were influenced when we visualised the 3D human models in our computer simulations of the new Focus.
“As well as the broad regional variations, the latest 3D body data also reflects the fact that, on average, the global population is getting taller and heavier, and the new Focus interior takes account of this trend.”
Now comes the interesting bit! According to these latest scientific studies, the average human height in industrialised parts of the world has increased by around 10cm in the past 150 years. This is due in part to better living conditions and a generally improved diet. This type of historical data can be projected onto developing countries to produce a model of expected growth patterns.
But it wasn’t just the shape of the seat which had to cater for all. Something as seemingly insignificant as drink preferences also had an influence upon the design of the latest Focus. Consider that in Europe, customers want storage for a 1.5-litre bottle of water. In China, on the other hand, cars often come with tea containers as standard.
Well, Ford took both of these into account when designing the door pockets of their new Focus in order to ensure that such needs were met without compromising upon the driver’s ability to sit comfortably and easily control the vehicle.
It’s the little things, isn’t it? The overall result is that the new Ford Focus can claim to combine a stylish, aerodynamic exterior design with highly competitive interior space. By considering the greater range of shapes and sizes of the global customer base, the engineers at Ford have worked to ensure that, no matter where in the world it’s sold, the new Focus is a good fit for customers.
And that’s just marvellous, isn’t it?