Fiat Punto Evo Teams Up With Faithless for Music Video
The Fiat Punto Evo has teamed up with dance act Faithless to combine music video with advert.
The three minute video will serve both as a video for the song Feelin Good and as a TV ad for the Fiat Punto Evo, which has so far sold impressively well since it’s launch in January 2010.
The video is what is known as a ‘Prommercial’ – a mix of promotional video and TV commercial. It was aired for the first time on Sunday 15 August during a break in Big Brother. Fiat even booked the whole three minute ad break to screen the video in its entirety.
The marketing director of Fiat Group Automobiles has said that they wanted the Fiat Punto Evo to be ‘at the heart of the storyline’, rather than just featuring in the video. The car has therefore been allowed to play an important part in the narrative of the advert, which follows a young man and woman whose dance moves are directly affected by the movements of small dolls hanging from the rearview mirrors of two Fiat Punto Evos.
To celebrate the video, Fiat is launching a special edition Feelin Good Fiat Punto Evo, featuring 15-inch alloy wheels, metallic paint, sports bumpers, Blue&Me information and entertainment system, Start&Stop, rear spoiler, dark tinted headlights and adaptive cornering headlights. In addition, any customer test driving a Fiat Punto Evo before 21 September will receive a free MP3 player and copy of the Faithless album The Dance.