In the month of March 2011 the BMW group sold more vehicles than ever before. The German car maker, the world’s largest premium car group, pushed aside economic uncertainty with their most impressive month in the company’s 95 year history.
165,842 BMW, MINI and Rolls-Royce vehicles were sent to new homes, compared to just over 140,000 in the same month last year. That is whopping a 17 % rise in sales. Last month’s total outpaced the previous high of 152,721 vehicles recorded in December 2007.
BMW’s sale and marketing director, Ian Robertson, said:
“2011 got off to an excellent start for the BMW Group with new sales records. This positive development is mainly thanks to our attractive model range and healthy auto markets in many parts of the world.”
In Europe vehicle sales are up nearly 8 % and BMWs South American market has also seen substantial development. It is in Asia, however, where BMW has witnessed the most growth with the company recording in excess of 35,000 sales; an increase of over 50 %.
“Sales volume of the year 2011 is expected to rise to well over 1.5 million units, a new all-time high, with the BMW, MINI and Rolls-Royce brands all achieving new sales volume records.”, added a jubilant Robertson.
Audi, owned by the Volkswagen Company, also reported the best quarterly period in its history while Daimler recorded a 12.7% rise in the number of Mercedes-Benz sold in the same period.
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