Ford Announce Leap In Car Sales And Share
Ford announced this week that it was continuing to build on its UK market lead throughout 2012 with increased car sales and share to the end of July, compared with the same period in 2011.
And it’s not just car sales and share that are up! Car sales in July were up and the year to date by 3.8% (in comparison to the whole of the UK Market’s 3.5%) with the Ford Fiesta the UK best seller, but Commercial Vehicle (CV) sales were up in July too, helping to increase Ford’s share of the medium CV market at the same time.
All this from official figures released from the Society of Motor Manufacturers and Traders (SMMT).
The official figures are even more impressive when the numbers are crunched.
Ford sold 18,527 cars in July (up 1.6% from July 2011) and over the year so far they have sold 168,905. This equates to just over 14% of cars sold in the UK this year (year to date at the end of July total UK car sales were 1,201,564).
Ford’s car sales were up across its range in July and, as well as the Ford Ka, Ford C-MAX, Ford Kuga, Ford Mondeo, Ford S-MAX and the Ford Galaxy all recorded sales increases in July, compared with July 2011.
But the star of the Ford bunch is, as always, the Ford Fiesta, increasing its yearly sales from 58,338 to 67,103, and its car market share is up from 5.1 to 5.6%.
Mark Ovenden, Ford of Britain managing director, said: “Despite fierce competition Ford’s UK market lead remains solid with car and commercial sales increasing in July.
“Propelling the increase in car share through 2012 has been a cascade of new and technologically exciting Ford products, including the award-winning 1.0-litre EcoBoost engine in Focus, which is accounting for 30 per cent of that model’s registrations, while the new Focus ST and B-MAX are poised for customer deliveries during the important September sales month.”
When it comes to Commercial Vehicles, Ford have good news for any shareholders there too! Ford’s total CV sales were up in July, increasing from 5,436 in July 2011 to 5,806 this year with Ford medium commercials, headed by the industry-leading Ford Transit, accounting for 31.6% of sales in that segment for the year to date, up from 28.3% cent in 2011.
Individually, Ford Transit holds its position as the UK’s best-selling commercial vehicle unchallenged with 17.6% of the CV market for the year to date compared with 5.6% for its nearest challenger – which Ford conveniently decline to name.
But when you are holding gold, who remembers who holds silver?