Ford Fiesta Number One in Europe.
UK’s TOP SELLER SAME ACROSS EUROPE
Across Europe, a Ford Fiesta was sold on average every 2 minutes in 2012, making it the best-selling small car in Europe.
“The Fiesta had a fantastic 2012 in the UK, Europe and across the world,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “This iconic car has come to define what customers desire from a small car – style, quality, efficiency and great technology.”
And it was a good year for Ford itself. Across 30 European markets, 306,405 Fiestas were sold out of a total of 953,174 Ford cars, just under a third of the whole of Ford’s sales cars in those markets, and just over a 5th of Ford’s 1.4 million across all of the 51 European markets in which it operates.
The UK, Ford’s most successful market in 2012, accounted for almost 110,000 of those Fiesta sales – cementing its position as the nation’s most popular car; a position it has held every year since 2009.
Since the Ford Fiesta first started production in 1976, Ford have now sold more than 15 million Fiestas worldwide, and has been the top-selling small car in Europe for three out of the past four years, selling more than 1.7 million Fiestas in Europe and 2.1 million globally in those four tears.
To celebrate the arrival of the new Ford Fiesta, Ford’s 530 UK dealers had what they called a “Fiesta Day” last week to raise awareness of Ford’s new baby, backed by showroom features and attractions and a Facebook app “which analyses information on profile pages to match users with their ideal Fiesta specification”
The new Fiesta is currently in the process of being launched throughout its European dealerships now, and is looking to be a great success.
The new Ford Fiesta has been redesigned inside and out and features the 2012 “International Engine of the Year in the shape of the 1.0-litre EcoBoost petrol engine – an ECOnetic Technology version powered by a 1.6-litre Duratorq TDCi diesel engine which achieves 87 g/km CO2 (measured according to the technical requirements and specifications of the European Regulation (EC) 715/2007 as last amended.)
MyKey is also an integral part of the new Ford Fiesta, “a Ford-exclusive technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel” along with Ford SYNC, SYNC Emergency Assistance and Active City Stop, which can help avoid or mitigate low-speed collisions.
“The new Fiesta has some big shoes to fill in 2013 but is perfectly equipped to do so,” said de Waard. “Being acclaimed as Europe’s best-loved small car in 2012 is a great achievement and we thank all of our customers who continue to put their faith in the Fiesta.”