Mazda release the details of their Social and Environmental Report for the year 2008 (April 2007 – March 2008). This report highlights the results of the companies corporate social responsibility initiatives. Corporate responsibility has had a long trend in large companies, however Mazda have amalgamated this with their environmental policies since 2004.
The highlights include a summary of Mazda’s plan to improve the fuel economy of Mazda vehicles sold globally by an average 30 percent by 2015 under the company’s long-term vision for technology development, ‘Sustainable Zoom-Zoom.’
It also includes special feature stories about environmental and safety issues. These include an environmental story which explains Mazda’s participation in Norway’s Hydrogen energy project, ‘HyNor.’ Also featured is a safety story that introduces Mazda’s rear vehicle monitoring system. This is the first system launched in Japan which detects vehicles approaching from behind at highway speeds.
In addition it includes a feature story about Mazda’s global initiatives to support human rights in the workplace.
The annual report featuring management and financial information has also been released today and includes the ‘Mazda Advancement Plan’, exclusive interviews and details of the ‘Monotsukuri Innovation’, Mazda’s global brand strategy.
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