Land Rover Deliver During UK Cold Snap
After a mild Christmas, we all thought we'd weathered a comparatively easy winter.
But then the cold snap hit, and we all felt the sting. Temperatures have dropped to negative figures and several severe weather warnings have been issued by the Met Office.
It's perhaps no surprise, then, that so many are relying upon Land Rover for salvation.
It's worth repeating that Land Rover vehicles are deployed by The British Red Cross when responding to emergencies in cold weather. But the trusted all-weather, all-terrain brand also report a spike in popularity.
Yes, potential SUV buyers all over the country are turning to Land Rover in their time of need as dealerships report an increase in visits; whilst the Land Rover website has enjoyed a considerable increase in hits.
These interested parties are mainly drawn to the new Land Rover 13MY Freelander – in particular the recently unveiled Black & White special edition.
Launched in December, the Land Rover Freelander Black & White features a patented Terrain Response system which adapts the car's chassis and powertrain to settings best-suited for tackling the current road and weather conditions. Grass, Gravel and Snow, for example, makes for softer throttle response for reduced wheelspin combined with increased traction control intervention. Perfect for negotiating slush and snow with confidence and ease!
Says Land Rover's Jeremy Hicks: "The Freelander Black and White special edition offers a superb customer proposition providing generous equipment levels, the luxuries associated with a Land Rover together with the command driving position; particularly ideal for negotiating through difficult weather.
"The initial reaction to the Freelander Black and White has been enormously positive, so much so that Land Rover has decided to produce a further run later in 2013."
The Land Rover Freelander Black & White is priced at £23,495 for the TD4 manual derivative.