Maserati GB Support Fine Psychedelic Art
“Transformation” is an ephemeral exhibition by Italian Contemporary Artists which claims to be “an evolving exploration of our times and ourselves”.
Maserati GB are totally psyched to support the young and vibrant group of contemporary artists responsible. Amongst their ranks are Laura Abdulcadir Benetton, Lorenzo Agius and, guest of honour, everybody’s favourite: Mauro Perucchetti.
That’s his work, above. It’s called “Jellybaby Family”. Isn’t it delightful?
Their works were exhibited at an exclusive event last night (20/03/2012) which took place in the grateful surroundings of the Italian Ambassador’s residence in Grosvenor Square, London.
I love it when car manufacturers get involved in art. Not just because it provides artists with a much needed patron (and even more important exposure), but also because, in their press-releases, said manufacturers always inadvertently reveal just how out of their elements they are.
Take Maserati UK, for instance. In telling us about their sponsorship of “Transformation”, you can tell that they were trying really hard to come across all Tate.
“Through addressing changes in society and using personal experiences,” they write. “These artists have developed a new form of expression.”
No, they haven’t.
As intriguing as their work is, it doesn’t take a lifetime of visiting galleries with a glass of red in your hand to know that these guys are far from the first artists to “address changes in society” whilst “using personal experiences”.
Bless Maserati for trying, though.
And very, very serious congratulations are, of course, due. Heaven knows we need initiatives like this. For we need art. We do.
Anyway, Transformation deals with the subjects of metamorphosis, conversion, changeover, personal transformation, evolution and innovation. All works were bespoke for the exhibition and were creating using sculpting, painting, photography. The “Transformations” which inspired the work came in the form of emigration from countries at war, the shift of economic growth from the West to the East and “life-changing experiences”.
Truth be told, it looks fascinating.
But what Maserati failed to mention was how we could see the work ourselves!
Kudos, Maserati GB. Kudos.