Why Mazda Insist on Safety First For Their Cars

By Kevin | 15th July 2013 | Category: Mazda | Leave a comment

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Driving safely is obviously an important part of car travel, and car manufacturers are falling over themselves to push their safety credentials (along with emissions and fuel efficiency, it should be said) which is why Mazda have moved quickly to associate themselves with a recent independent survey of 1,000 UK new car buyers by website Carsafetyrules.com

The survey revealed that 96.5% of consumers believe that new accident prevention technologies will make driving safer and, with crash prevention technology critical to fleet decision-makers and new car buyers, Mazda have ensured that their most recently launched models - the popular Mazda6 and the Mazda CX-5 SUV crossover – are compliant with that belief.

We are talking eSafety systems like autonomous emergency braking and pre-crash alerts when it comes to what some of the survey respondents said they would most like on their next new car, and these would also be the sort of things that fleet operators would be looking for; in fact, anything that would help drivers avoid crash situations occurring, and thereby keeping both disruption to business and insurance premiums to a minimum.

And don’t forget the in-car safety devices designed to only come into play should the worse happen, resulting in less severe injuries and lower vehicle repair bills.

So: here’s Mazda’s pitch for your business.

M_6856Standard across the whole of the Mazda CX-5 range and on the all-new Mazda6 SE-L and Sport models is the Autonomous Emergency Braking (AEB) - known by Mazda as ‘Smart City Brake Support.’

‘Smart City Brake Support’ operates at speeds of up to 19mph and helps to avoid collisions at that speed by use of a laser sensor to detect a vehicle in front of the car. It can detect if the driver has realised and reacted, and if not, the car will react by slowing down and activating the brakes. This helps to avoid collisions and avoid (or at least restrict) damage from rear-end collisions at low speeds, which are among the most common accidents.

This is a big move by Mazda as the AEB system is normally only available as standard on more expensive luxury cars, but they have decided to make it available on their smaller cars here, influenced by real world performance data from Euro NCAP that suggests AEB systems can reduce accidents by up to 27%.

In fact, Euro NCAP last year were very quick to both highlight and praise the Mazda CX-5 for its AEB system having already given the car a 5* rating for occupant and pedestrian protection.

Other standard safety equipment available on the Mazda CX-5 includes (deep breath) front and rear parking sensors, Dynamic Stability Control with Traction Control System, Hill Hold Assist, Tyre Pressure Monitoring System, dual front and front side airbags and front and rear curtain airbags; driver, passenger and rear-seat audible seatbelt reminder warning, ISOFIX child seat anchorage, daytime running lights and integrated Bluetooth system on SE-L grade models; while Sport grade models add bi-Xenon headlights, Active Front Lighting and a reversing camera. (And breathe!)

M_6857Mazda Head of Fleet Steve Tomlinson said: “Safety is a fundamental issue for all drivers whether selecting their new company car or buying a vehicle privately. Mazda is ahead of many other manufacturers in terms of making vital safety-focused technology accessible.”

He added: “Cost reduction is an agenda-topping issue for fleet decision-makers. Introducing new company cars equipped with the latest safety features is essential as a reduction in incidents and accident severity will deliver financial savings, for example lower repair bills and insurance premium savings and improved business efficiency.”

So, we’d better take a look at the all-new Mazda6 and CX-5 as well, as they also feature Mazda’s SKYACTIV-Body, offering major fuel savings and emission reducing features as well as a very rigid structure that disperses any crash effects in multiple directions, increasing passenger safety.

Obviously, that’s not all they’ve got because the Mazda6 is jam-packed with more safety features than you can shake a stick at – and all at standard. Six airbags, ISOFIX child seat anchorage, Tyre Pressure Monitoring System, anti-lock brakes with Electronic Brakeforce Distribution, Brake Assist, Hill Hold Assist, Dynamic Stability Control and Traction Control System are all included, with both the Mazda6 and CX-5 models available with an optional Safety Pack that includes Rear Vehicle Monitoring via a door mirror-mounted warning light and audible alert; Lane Departure Warning via an audible warning and High Beam Control to give improved night vision.

Safe as Houses? As safe as it can be!

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