Planning a wedding is about crafting a day that reflects the unique journey and style of every couple. In recent years, weddings have transformed from traditional ceremonies to personalised celebrations, impacting everything from venue selection to transportation choices.
As we head into the Spring/Summer wedding season, the spotlight turns to an often-last-minute detail: the wedding car. It's no longer just about luxury or making an entrance; it's about choosing a ride that mirrors your wedding theme, whether it's rustic chic, modern elegance, vintage glamour, or eco-friendly simplicity.
Nationwide Vehicle Contracts delved into the most sought-after wedding cars of 2024, analysing data from Google and TikTok to investigate which cars are the most popular when it comes to wedding hire and also how much hiring one will set you back.
Our research highlights a variety of styles, from the traditional elegance of a white Rolls-Royce to the flashy allure of a Ferrari. Here's a glimpse at what's trending and their starting hire prices:
Rank | Manufacturer & Model | Price from (1 hour) |
|---|---|---|
1 | Rolls-Royce Phantom | £995 |
2 | Aston Martin DB5 | £1200 |
3 | Vintage Land Rover Defender | £410 |
4 | Rolls-Royce Ghost | £425 |
5 | Bentley Mulsanne | £375 |
6 | Volkswagen Campervan | £345 |
7 | Rolls-Royce Silver Cloud | £475 |
8 | Cadillac Coupe de Ville | £700 |
9 | Ferrari Portofino | £1,315 |
10 | Morris Minor Convertible | £300 |
Our research reveals the top wedding cars with hire costs ranging from over £1.2k down to a more comfortable £300. With the list containing a range of vehicles from the traditional white Rolls-Royce, to the more flashy Ferrari, they are sure to make a lasting first impression for when you arrive to say “I do”.
The Land Rover Defender is a classic British icon. Traditionally found on farms, vintage editions of the model have seen a huge resurgence in interest over the last 10 years and so has its popularity as a wedding car. The car has become a popular car for collectors and restoration lovers.
This car lends itself to country weddings, looking perfect against the backdrop of a grade-listed house or barn venue. Whether you prefer a traditional and rustic model or one that has undergone a polished restoration there are plenty of choices for engaged couples. With prices for hiring starting from £410, it sits as one of the more affordable options on the list.
The car achieves 2.1k searches every month on Google, with a 21% increase in the last year showing the car is growing in popularity. This classic car is also popular on social media, being featured in over 63k videos on TikTok- the most out of all of the cars on the top 10 list.
The Aston Martin DB5 is arguably the most recognised car on the list, known as the original choice of transport for James Bond. Featured first in Goldfinger in 1964 the model has been featured throughout most of the franchise’s films, most recently driven by Daniel Craig in No Time To Die.
This car is definitely a head-turner and is the most luxurious model on the list and will set you back a minimum of £1,200 to hire. This model is perfect for couples looking to add a touch of classic elegance to their wedding and would look perfect arriving at a stately home venue.
The car achieves 14.8k searches every month on Google and has been featured in 9.5k posts on TikTok proving it is just as popular on social media too.
Taking the top spot as the most popular wedding car of 2024 is the Rolls-Royce Phantom. It’s a full-sized luxury saloon, in its eighth generation, debuting in 2017, and the second launched by Rolls-Royce since the BMW takeover. With a bespoke and personalised interior for the clientele, it’s the ideal car for a wedding.
The Phantom’s presence commands attention, perfect for couples desiring a classic and opulent touch to their day. Its smooth ride ensures a serene beginning to the marriage journey.
It’s in fact the most popular car on Google achieving 22.2k searches in the past month, with over 17.3k searches on TikTok each month the model is clearly popular on social media too.
Your wedding car plays a crucial role in your day, offering more than just a ride—it's a statement. As you plan, consider how each of these options aligns with your wedding theme and personal style. With options ranging from luxurious to whimsical, there's a perfect car out there for every couple.
To calculate the most popular wedding car of 2024, we used the following data to create an index and rank:
- Monthly Google search volume
- YoY Google search trend
- Monthly TikTok searches
- YoY TikTok search trend
- Number of posts using the car model’s hashtag
To calculate the price quotes were obtained from Premier Carriage, one of the UK’s leading car hire specialists.
