Nissan At The Paris Motor Show
Nissan recently announced its best ever sales year in 2011 – up 25% – and they are continually looking to improve in both design and technology; something that they are keen to show at this year’s Paris Motor Show.
Sales this year are already ahead of target, and with expansion being made into Russia, they are keen to show off what they believe could be the future.
The highlight for Nissan is, without doubt, the global debut at Paris of their TeRRA concept car – a zero-emissions hydrogen fuel-cell car that is basically a four-wheel drive off-roader that can also be at home on the streets of the city. (I am trying to avoid the cliché that is ‘urban jungle’ here.)
I do find some of these car names amusing, especially when they sound like something else. This time it is the official launch of the NISMO road car programme. Sounding like a cross between actor Derek Nimmo and the word Gizmo, NISMO is a range of “affordable yet highly advanced performance cars” designed and developed by Nissan’s NISMO division in Japan.
At the head of the queue, and first to come off the production line, is the new Juke NISMO, complete with a modified version of the 1.6-litre direct injection turbocharged petrol engine that drives the DIG-T model.
Yes; it’s a Juke and No; you haven’t misread it. It’s a tie-in with the acclaimed record label and South London nightclub that comes in either Metallic Black or Solid White, and comes with a bespoke design package and a Ministry of Sound Music Pack.
Also on the Paris stand will be a pair of Jukes that have been dubbed the ‘world’s ultimate mobile sound system.’ Nissan prefer to call it The Juke Box. Trust me; it rocks!
The Qashqai range has been a hit ever since its launch, and now Nissan have added the all-new Qashqai 360 which is available across both the Qashqai and Qashqai+2 ranges, and can be purchased with all combinations of engine and drivetrain combinations – including the new 1.6-litre dCi with CO2 emissions from 119g/km.
Another first-timer in Paris is the PIVO 3, looking like Nissan’s smart car equivalent. Zero emissions, Automated Valet Parking (AVP) and Robotic Agent Interface (RAI) and the facility to feed stored power back to the local electricity grid.
The Juke isn’t the only car with a famous new partner. The Micra has also been on the prowl and has managed to bring home a bit of a looker to meet the parents: world-famous fashion magazine, ELLE.
With two new colours, two engine options (both 1.2 but one supercharged), Intelligent Key for keyless entry, panoramic glass roof and chrome details, and an undoubted style, Paris may be te best place for the car to debut..
Obviously you won’t have to put your hand out to get a look at these, but it’s the first time that these have been seen in Europe at a Motor Show. The new NV200 London Taxi and NV200 New York City Taxis were officially launched in August, completely re-engineered, strong and durable; although the New York cabs won’t be seen on the streets until the end of 2013.
They are anticipated though, with a New York’s ‘Taxi of the future’ award already on the mantelpiece.
Revised 370Z Coupe and Roadster
Always good to see improvements; the 2013-specification 370Z Coupe and Roadster makes its debut at the Paris Motor Show with an updated exterior and interior styling, new colour options and wheel design.
Visitors to The Paris Motor Show will also see a new-look Nissan stand too with a more open feel, allowing better customer integration
It is all part of Nissan’s continued quest to become Number One in the world. Not only are they expanding both sales and manufacturing presence in Europe with a record year in the offing, but they are also getting set to become Number One brand in Asia.
And, with five all-new models confirmed for production in Europe, and over €500,000 worth of investment in hand, there’s over 4,000 new jobs being created and thousands more safeguarded.
Go Nissan Go!