Suzuki Introduce New Winter Tyre Programme

Suzuki want you to remember last winter. And the winter before that, for that matter. It wasn’t very nice, was it?

It’s likely to be equally – if not more so – intense this year and all. And, with October being Tyre Safety Month, what better time than now to take action and ensure good traction come winter?

That’s right, Suzuki are offering their customers a great value winter tyre promotion which will increase safety right when you need it most. Says their Aftersales Marketing Manager Michael-Le Flay: “Many people are unaware of the fact that when temperatures drop below 7°C, the rubber in standard tyres becomes harder and less flexible, which affects braking and cornering performance.

“It doesn’t matter how many electronic aids your car may have, the quality of its tyres is critical. The compound used for winter tyres, and their tread design are tailored to cope with adverse conditions, so that the best levels of car control can be maintained. A survey carried out in Canada concluded that they offer an improvement in braking performance of up to 25 per cent and up to 38 per cent less chance of having a collision.”

And you won’t just be buying tyres for this winter, either. Think of it as an investment: if you travel an average mileage you could get two or three years use from a set. The risks of salt corrosion to alloy wheels would also be greatly reduced if they were fitted as standard.

And remember the amount of abandoned cars last year? So many motorists jumping ship as they realised that their journey simply couldn’t continue in such positions. Well. With winter tyres you could glide serenely past those mournful jettisoned husks with a great big smile on your face. That’s right – you could laugh in the face of such conditions! “Adverse?” you’d say. “I don’t even know the meaning of the word.”

Suzuki’s Winter Tyre Programme consists of a ready to fit wheel and tyre set. Prices vary depending on the model, so contact yer dealer for more information.

But it’s not just Suzuki drivers who should be taking such steps. No, as our winter’s become increasingly Arctic in their nature, perhaps all motorists should consider making an annual switch.