Author - Ella Blocksidge

Ella Blocksidge is a Sports Business Management student at Sheffield Hallam University with a strong interest in marketing and the commercial side of sport. During her studies, she has developed experience in marketing strategy, brand analysis, and campaign planning, including analysing Gymshark’s marketing approach and proposing a quarterly, seasonally driven marketing strategy as part of her coursework.

Ella has also gained experience in event management through her work with BUCS (British Universities & Colleges Sport), supporting the organisation and delivery of university sporting events. In February 2026, she joined the marketing team at Nationwide Vehicle Contracts as part of her university placement year, where she contributes to marketing and digital content.

Before university, Ella was a competitive swimmer, becoming national champion in the 1500m freestyle and representing her country at international competitions.