Apple’s product unveilings are nothing short of miraculous. They embody a special balance of technological prowess, stunning design, as well as unique theatrical performances. Through this combination the company has been able to outsell most of its competitors, relying on a certain ‘reality distortion field’ to carry their product forward. Having revealed the newest addition to the iPhone family this week, it initially seemed as though Apple had done it again. However, after a close examination of the phones potential incompatibility with car technology, it looks like Apple may have quite a fight ahead of themselves, causing them to rethink their initial strategy.
According to sources at CNET, Apple has announced the iPhone 5 as well as a slew of iPod products that will have to rely on a new port replacing the old 30-pin port found in iOS devices. Introduced by Apple’s VP Phil Schiller at the Apple event, it’s named the Lightning connector and promises considerably fasters speeds.
While it may be a technological upgrade, the change has causing significant compatibility issues, as many cars armed with the previous technology will be left in the dust. In order to deal with the issue Apple has developed a backwards-compatible adapter for the new port, allowing new products to work with our cars.
Critics have pointed out that little time was dedicated to examining the adapted at the convention. In fact, there was only a slide in the presentation showing an Audi using the new port. However, CNET reporters have pointed out that the pictures also show that Audi console had unusual cables coming from the back. This was seen as particularly odd since Audi puts its music devices in the glove box.
While the initial problem seemed to have been solved, issues concerning the use of eight digital pints calls into question whether this new adapted would actually work with existing iPods as well as USB ports. While it may work with Audi, critics have pointed out that the current Kia, Hyundai, as well as older BMW models use adapter cable that feeds the analog audio signal from the 30-pin outlet into an audio input. According to initial reporters, the lighting system will not be capable of sending the analog signals, meaning these older cables will be useless.
The company has promised that most cars using a USB connector in combination with an adapter will not have any issues. However, there is a worry that Apple’s constant shifts are far too common. New gadgets seem to come out on a quarterly basis, making it difficult to stay up-to-date with the latest trend. While it is likely that Apple will come to a reasonable solution that will keep its customers and car companies happy, it may take some time before it arrives in our stores.