From Beijing to Eterniti.
New kid on the block, Eterniti Motors, the London-based boutique luxury carmaker, presented what they are calling ‘the world’s first ever super-SUV’ at the Beijing Motor Show.
The car is called the Eterniti Artemis (Artemis being the Hellenic goddess of the hunt, wild animals, wilderness, childbirth, virginity and young girls) and the term ‘Super-SUV’ has been coined especially by Eterniti to put it into a new class of vehicle that “provides the higher levels of luxury, performance and exclusivity demanded by today’s wealthy car buyers but which have not been available until now.”
It’s not in production yet, with a concept on display in the Chinese capital, but will be this summer and orders have already been flooding in, especially from the cash-rich Chinese entrepreneurs.
They are loving the limousine-like rear cabin with up to 100mm of additional legroom, twin reclining rear seats with heating and cooling, iPad-ready holders with electronic reveal, and a drinks chiller – all designed for the Asian market where cars that are driven for pleasure are also cars driven by chauffeurs the majority of the time.. And the fact that this is an SUV means that those bumpy limousine rides on the poor road surfaces becomes a thing of the past.
Inside they’ve been purring over the work of craftsmen, and with real hands too: the finest leathers, quilted undercarpets and boot trim, lambs wool rugs, veneers including natural woods, piano black and carbon fibre, a choice of sunroofs and starlight roof lining, and a state-of-the-art audio system have had them all reaching for their wallets..
Performance and handling n the Eterniti Artemis have been developed by a race-bred British engineering team led by Alastair Macqueen - who developed to production the Jaguar XJ220 - and test-driven by F1 Grand Prix winner Johnny Herbert, who will play an ongoing role in product development as well as being an ambassador for the brand.
And it’s nippy too! 0-100 in 4.5 seconds and it can exceed 290mph in speed, courtesy of its 4.8-litre twin-turbo V8 engine.
Admittedly, it’s not a cheap car, and it’s not a piggy bank job either. But if you can afford it, June should see Eterniti emerge in a network of wholly-owned showrooms in key centres around the UK.
Get your chauffeur to drive you there!