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The disparate worlds of luxury motoring and classical music have been united at last as BMW today announced a new long-term partnership with The London Symphony Orchestra.

The fruits of this union are the BMW LSO Open Air Classics. A series of classical concerts performed al fresco, they promise free entertainment and life-affirmation for all in a friendly, informal atmosphere.

The first of the series of annual concerts will take place in Trafalgar Square on Saturday 12 May at 6.30pm. Valery Gergiev, Principal Conductor of the LSO, will take conducting duties, with large screens flanking the stage to allow for everyone in the audience to view the action up close.

Experimental-maniac Igor Stravinsky will dominate the programme of this inaugural concert, featuring performances of the insane Firebird Suite and the heart-stopping The Rite of Spring. No less than 100 young musicians from LSO Discovery – the Orchestra's music education and community programme – will share the stage with the LSO players for a performance of The Lite of Spring- a curious interpretation of Stravinsky's opus by Gareth Glyn.

Valery Gergiev comments: “I congratulate the LSO and BMW on this initiative. I believe it is so important to take music beyond the concert hall. I hope that performing these great pieces in such an impressive outdoor space will encourage many new people to experience the very special sound and experience of a truly great orchestra.”

The Mayor of London, Boris Johnson, says: “This fantastic partnership will give Londoners the chance to enjoy the delight of a live orchestra for free, as well as help promote our city's vibrant and diverse music scene to new audiences. The LSO concert is just one example of a series of feel-good, outdoor events taking place in the run up to the Olympics, creating a summer like no other."

Sounds like rather a lot of fun, don't you think?

Here's to a long and fruitful relationship indeed!