Rob Austin Racing has taken the unique step in letting fans buy shares in their British Touring Car Championship (BTCC) team.
The Government-backed Enterprise Initiative Scheme (EIS) even allows fans to reclaim 30% of their investment against tax. This is thought to be the first such scheme of its kind in motorsport, and the strange idea has proved an immediate hit with fans.What To Expect When You're Investing
From as little as £35.00 (£24.50 after the tax rebate), you can effectively own a small part of one of the most popular and exciting teams in the Dunlop BTCC. That's not really much to ask for a stake in Britain's biggest motor racing championships.
In addition, every investor will have a photo or a message on the roof of one of the team's Audi A4 race cars for the duration of the season, as well as all manner of enticing “owners club” perks and other opportunities.
There are four pricing options for those interested in investing in the Rob Austin Racing BTCC team. Those who choose the top investment of £500 will also be awarded with exclusive team hospitality on BTCC race day. Expect tours of the Rob Austin Racing pit garage and the race grid, plus hearty handshakes from one and all. After all, few people matter more in today's society than investors.The BTCC People's Team
That's not all! If you invest between now and the end of February, you'll be invited to join the team for an exclusive Q&A session with lead driver Rob Austin himself at the BTCC official pre-season Media Day launch taking place at Donnington Park on March 18.
You could ask him anything! And, because you're a shareholder, he'd have no chaoice but to patiently field your questions! If you ever wanted to know Rob Austin's opinions on plate fungus or Led Zeppelin, this could be your only chance to find out.
Says Rob: “We had a gut feeling the fans would like the EIS opportunity but not quite to the scale we’ve seen in such a short period of time since we launched it on Christmas Eve.
“The response has been mind blowing – everyone who invests knows they will own part of a team competing in the 2014 BTCC season. It’s quite literally the people’s team.”