Do you know someone who is one of the most talented art student minds in the country, and would they like the chance to work with famous industry experts in unique work experience placements and win a cash prize too?
If so, then let them know that the closing date for this is April 1st! Honest!
Back in 2007, Chevrolet, the fourth largest car brand in the world and over a century old, launched a pan-European arts contest called “Young Creative Chevrolet” which aimed “foster young creativity and support up and coming artists in the early stages of their career to reveal some of the best artists across the continent.”
It’s a huge year for Chevrolet as it sees the launch of seven new cars, so any promotion they can get will help them, and “Young Creative Chevrolet” (YCC) is one of their highest profile attempts.
Each year entrants (both individuals and groups) are asked to respond to creative tasks across one of the following four disciplines; Fashion, Photography, Video and Visual Arts, and this year’s competition brief revolves around the idea that life is full of opportunities and participants are required to interpret this idea in an imaginative and unexpected way. And obviously, it’s primarily promoted across art schools in Europe, with last year’s competition eliciting 552 submissions from 155 applied arts schools in 22 countries.
Mark Terry Managing Director - Chevrolet UK & Ireland comments: “Since launching “Young Creative Chevrolet”, we have been dedicated to finding and nurturing the best creative talent across the nation. We are delighted to give more and more young artists a platform to showcase their artistic skills and build their business acumen. The standard of previous entrants has been incredibly high and many have gone on to be successful music producers or fashion designers.”
This year, four inspirational professionals from the arts and entertainment industry join the national jury panel; Richard Gunn, a prominent automotive photographer and Getty Images contributor, Victoria Gallagher, reporter at Drapers magazine, Andy Baker, president & co-founder of MOFILM and Ian Cook, founder, director, and artist for PopBang Colour.
In Fashion: The challenge here is to design the perfect outfit to wear on a road trip adventure, and Drapers magazine reporter Victoria Gallagher comments: “There is such a vast expanse of budding design talent in the UK and this competition does a great job in recognising the next generation of designers. I can’t wait to see what great entries are submitted, it’s so exciting to think that these are the designers of tomorrow.”
In Photography: The challenge is to capture the essence of opportunity, energy and the shift towards a new way of being in an image. Professional Richard Gunn, a prominent automotive photographer and Getty Images contributor, states, “I look forward to seeing all the many creative and imaginative submissions for this year, and I’m sure that the standard will be just as high as ever. I think – and hope - that the 2012 competition will be very tough to judge.”
In Video: Students are tasked to create a viral video that will incite people to make a change in their lives, and presenter and co-founder of MOFILM, Andy Baker, is on the panel. “There are so many gifted directors in the UK and it is such an exciting opportunity for those looking to get in to this highly competitive global industry.”
In Visual Arts: Students are required to create a unique and eye-catching print for a special edition T-shirt and hoodie that subtly captures the spirit of life being full of opportunities. The judge on this one has been involved creatively with Chevrolet since 2008, especially with the Chevrolet SpART @popbangcolour art car, creating a vehicle that captured people’s imagination and attention. Ian Cook, founder, director, and artist for PopBangColour (aka the man who paints artworks with radio controlled cars, actual car tyres and toy car wheels.) is an excited man: “It’s always exciting to see what young artists, designers, photographers and film makers create - each year the standard of entries gets better and better.” And, having worked with Chevrolet in the past, he adds: “With new products such as the Volt and Facelift Aveo as well as brand icons like the Camaro and Corvette - I’m sure the 2012 entries will reflect the visual excitement of the Chevrolet product.”
All national and European winners will receive cash prizes and at the European level finalists compete against other countries for a larger cash prize and the chance to win a unique behind-the-scenes work experience placement relevant to their respective discipline. And there’ll be a chance to bask in the glory at an awards show in October where the winners across each category will be announced.
So, hurry hurry hurry people. Entries are still open to all applied art schools and art students until April 1 2012. And for those who still want to enter, contact the Chevrolet press office at Mischief PR at Chevrolet@mischiefpr.com.