The SEAT Ateca has proved to be success for SEAT when it comes to producing their first SUV, and now they have taken it a step further via an innovative marketing campaign and created the SEAT Ateca First Edition.
There will only be 200 of these exclusively-created compact SUVs available in the UK in early September, but it's not just the exclusivity of the new SEAT First Edition that is so interesting: there's also the way that it was created.
Tapping into the British psyche, SEAT ran an online ‘lifestyle configurator’ on its website, asking visitors to build their ideal SEAT Ateca, with the added incentive of a top prize of an all-expenses paid family trip to Barcelona, SEAT’s home city, to all those who entered via a prize draw.
Using a series of seven questions about their lifestyles and character, with 192 possible outcomes, and thereby creating the views of the 12,706 people who 'voted' with their opinions, SEAT took its time and created a special First Edition version of their first-ever SUV which they believe best matches the needs of the British driving public.
And thus the SEAT Ateca First Edition was born.
A choice of model styles was available, and the most popular proved to be ‘Horizon Chaser’ which, when translated into a UK production car, produced a car that is available in two engines, 1.0 TSI 115PS and 1.6 TDI 115 PS, and with the following standard specification:
- 18" bi-colour alloy wheels
- Satellite-navigation system with an 8" touchscreen
- Keyless entry (KESSY)
- Electric tailgate with virtual pedal
- Rear parking sensors with rear view camera
- Dark-tinted rear windows
- Black roof rails and window surrounds.
- A choice of three colours, Nevada White, Rodium Grey and Samoa Orange
There are some optional extras available too that include:
- Height-adjustable driver & passenger's seat
- Door mirrors with welcome light silhouette
- Connectivity Hub with wireless phone charger
- Full Link
- Full LED headlights & LED Daytime Running Lights
- Dual Zone climate control
The SEAT Ateca First Edition fits nicely into the SEAT Ateca range neatly above the existing SE and below the flagship SEAT Ateca XCELLENCE. But you'll need to be quick to get yourself one of these exclusive 200 models.
But don't despair if you can't, because Nationwide Vehicle Contracts has some great offers on all other models in the SEAT Ateca range that you can talk to one of our Customer Service Representatives about.