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The DS Car Brand makes its Paris Motor Show DebutWith a stated and clear-cut ambition to return the French automotive industry to the ranks of the premium carmakers, the DS car brand is making its debut this year at the Paris Motor Show, a mere four months since its official launch.

On the DS show stand, the French Car manufacturer will be presenting two concept cars - the DIVINE DS and the (snappily named) DS 3 INES DE LA FRESSANGE PARIS CONCEPT, which they hope will herald the brand’s future – and their two latest production models – the DS 3 and DS 3 Cabrio – complete with their new front light signature, as well as a range of new connected services.

DS are using their stand at the Paris Motor Show to try and draw the public’s attention to the brand’s exciting launch cars and the future in the shape of the concepts, and they have carefully designed the stand so that they can immerse visitors in the DS universe, “characterised by a distinctive blend of refinement, technology and elegance” in the cars.

And taking pride of place on the stand will be the two concept cars.

Interior of the Divine DS Concept CarTHE DIVINE DS

Everything about the DIVINE DS concept car is a representation of the style within the DS brand itself – and the future of the brand.

The car itself is a four-door compact car, powerfully styled with striking graphic signatures that make the whole concept distinctive – inside and out; because inside the DIVINE DS we find a totally original interior that DS hope reflects the avant-garde spirit and sophistication of the brand. And it’s no surprise that this is the case because, when designing the concept car, the design teams were given carte blanche when it came to ideas with full freedom to express their creativity; and the result is the DIVINE DS, with a new philosophy for personalisation named ‘hyper-typage’ which offers the driver three interchangeable interior trims, each with a unique and compelling character.

All of this means that the DIVINE DS will be able to truly offer customers cars that reflect their mood and personalities.

Interior of the DS3 Ines de La FressangeTHE DS 3 INES DE LA FRESSANGE PARIS CONCEPT

The reason for the long name is because this car is a collaboration between the DS Styling Centre and the Ines de La Fressange Paris fashion house who have joined forces to develop two unique and attractive concepts, one based on DS 3, the other on DS 3 Cabrio. The whole aim of working together was to create a car that reflected a meeting between DS and the world of fashion – and with the DS3 Ines de La Fressange and its striking array of graphics, materials and colours, both cars seem to have achieved that aim. Both the DS3 and the DS3 Cabrio versions feature strong styling; an excellent selling point when you consider that they have been designed with the chic, audacious and independent Parisian woman with a taste for elegance, sophistication and modernity in mind.

Tyres on the DS3 Ines de La FressangeWith this particular concept, DS have made sure that you can tell the difference between the two unique cars by having them in different colours, although both versions sport 17” ‘Aphrodite’ diamond-cut alloy wheels that add a dynamic touch to the styling and exclusive ‘Ines Red’ door mirrors.

The DS 3 is finished in a satin-finish Ink Blue with a glossy Onyx Black roof, and the DS 3 Cabrio in a glossy Perla Nera Black with an Infinite Blue soft top (which opens the door to a new world of personalisation of production DS 3 Cabrio models.)

Speaking of personalisation, the DS 3 version has a plethora of features exclusive to it such as an ‘Aéropostale’ signature in red, white and blue across the back of the car, and an enamel-effect emblem, with the words ‘Ines de la Fressange Paris’, proudly sitting on each of the central pillars. (Obviously the three colours used there are indicative of their national French roots and NOT a celebration of the Great British Union!)

When it comes to the interiors of both the DS 3 and DS 3 CABRIO INES DE LA FRESSANGE PARIS concepts, there is no difference as both share an emphasis on personalisation and customisation. The seats are upholstered in Granite Blue grained leather with white topstitching with the same colour leather also found on the headrests, along with the same ‘Aéropostale’ signature as on the bodywork; The dashboard is coloured Ines Red with an enamel-style emblem incorporated into the design; and all the protective mats have edging that is also inspired by the ‘Aéropostale’ signature.

There seems to have been a lot of effort put into these concepts, so the hope is that the move from concept to production will be a smooth one so we can all enjoy some French sophistication and elegance in our cars.

These DS concept cars aren’t all that’s on show on the DS stand in Paris. There’s the already on the road DS 3 and DS 3 Cabrio, the experience of the DS universe, and new products and features, including the new online services provided with DS CONNECT such as MyDS Scan (a smartphone app that uses visual recognition to make operating the car easier) and the DS Connect Box, a system designed for smartphones that supplies information on the car’s use.



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