New Car Launches

By Kevin | 19th September 2012 | Category: New Car Launches | Leave a comment

Many car manufacturers have sussed out that a little tinkering goes a long way when it comes to selling on different continents; and such is the case with Hyundai’s New Generation i30 three-door – designed, engineered and manufactured in Europe, for Europe.

It joins the 5-door hatchback and the Tourer as the third member of the New Generation i30 family and is an attempt by Hyundai to find an even wider audience in the range. And they’ve started by making it look sporty and stylish with a sharply-raked beltline, more angular glasshouse silhouette and longer front doors making it look as dynamic as possible.

At the front, there is a new mesh grill in black, with new, sportier fog lamp clusters either side: At the back, a lower bumper, new fog lamps (again) and a new black insert at the bumper bottom that makes it look wider: and from the side 16” alloy wheels to complete the overall style transformation..

At the rear, the remodelled lower bumper area includes new horizontal, sculpted fog lamps that contrast with the upright units of the five-door.  These lights and a new black insert at the bottom of the bumper create the impression of a wider, sportier rear design. Exclusive 16-inch alloy wheels complete the exterior transformation.

Allan Rushforth, Senior Vice President and Chief Operating Officer of Hyundai Motor Europe, said: “The New Generation i30 three-door has been conceived solely for Europe, and will strengthen Hyundai’s presence further in the segment where we have seen our greatest success since 2007.  Just as important, its sporty looks - offering a fresh interpretation of fluidic sculpture - will generate greater brand awareness and enhance consumer perceptions of Hyundai in Europe.”

The New Generation i30 three-door will officially be launched at The Paris Motor Show, and drivers will notice that there isn’t much difference between the three and five-door handling, as they will be able to alter the settings of the FLEX STEER system to change steering assistance depending on both the driving conditions and driver preference.

Available with a choice of four engines, five power outputs and six-speed manual and automatic transmissions, it all adds up to a great choice for customers. But it is safe to say that the highlight is the ‘U-II’ 1.6-litre diesel engine that generates 128PS whilst emitting only 97g/km of CO2

The whole package is, according to Hyundai themselves, “the best evidence yet of Hyundai’s commitment to producing cars in Europe, for Europe - combining the design and engineering expertise of the team at Hyundai’s European R&D Centre in Germany with the proven manufacturing excellence of the company’s Czech factory.”

And that, in itself, is difficult to argue with.

 

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