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Honda Civic R-Type R-Rated Teaser Campaign

You may remember a year ago that we published this blog about the launch of the new Honda Civic Type R? The teaser campaign, seen below, was designed to build up anticipation for the European launch of the Civic Type R this year, and proved to be highly successful. So much so that the tagline of 'a racing car for the road’ has entered Honda forecourt folklore, reflecting the strong performance characteristics for which the Honda Type R is renowned.

Now it's Here


Having made its official production debut at the Paris Motor Show back in 2014, the Honda Type R Concept first appeared in the UK on the Honda stand at the Goodwood Festival of Speed, and has recently started rolling off of the production line at Honda’s European car manufacturing facility in Swindon where hundreds of production staff and management from the UK joined invited guests to celebrate.

Honda Civic R-Type comes off the production lineTo a high-energy fanfare of lights and music, the first three models, dressed in a very patriotic red, white and blue respectively, slipped off the production line in front of luminaries that included Mr. Soichiro Takizawa, Managing Director at HUM.

Mr Takizawa commented: “The new Civic Type R is an imperative model for Honda, representing our racing spirit and demonstrating our commitment to innovation and passion. We are extremely proud to be the only manufacturer of the Civic Type R in the world. Our high standards have earned us this privilege and this is testament to the continued commitment of our Associates.”


Looking deeper beyond all the hype generated by the teaser campaign, the ‘Race car for the road’ is worth all the headlines and column inches generated by it and for it.

Wearing the Red H badge with pride, the most extreme and high-performing Civic Type R boasts a high-revving all-new two litre VTEC TURBO engine, advanced new suspension systems, stand-out function-led styling and a new +R track mode to make it stand out amongst the already high-performing vehicles in Europe’s high-performance front-wheel drive hatchback segment. 


And powering the Civic Type R with its peak power output of 306BHP, engine red-lining setting at 7,000rpm, and class-leading top speed of 167mph up the famous Goodwood Festival of Speed hill at the famous Hill Climb at the end of June was Kaiser Chiefs front man and Voice judge, Ricky Wilson.

Honda Civic R-Type and Ricky WilsonRecently announced as Honda’s ambassador for the new Civic Type R, in preparation for the Hill Climb, Ricky secured his National B race licence under the guidance of Honda BTCC star driver, Gordon “Flash” Shedden. Honda currently lead the 2015 British Touring Car Championship, before taking personal delivery of a blue Civic Type R, complete with the all-new +R mode, which increases the response of chassis and engine for enhanced driving thrills.

“For the first time, I feel like I can trust something at high speed. For a car that’s a small road car, it gives you a taste of the race,” said Ricky post-climb.


So what is it all about; the Honda Civic Type-R?

Here are some highlights:

  • All-new 2.0 litre VTEC TURBO engine delivering 310PS through the front wheels at 6,500rpm and 400Nm of torque at 2,500rpm.
  • A turbocharger that boosts low-end power yet still keeps the engine emissions down to Euro 6 regulations
  • An engine red-lining at 7,000rpm
  • An engine that is part of Honda’s next-generation Earth Dreams Technology series
  • An advanced new turbo charging system with Honda’s legendary Variable Timing and Lift Electronic Control (VTEC) technology 
  • Styling enhancements designed to optimise airflow (and therefore performance and stability)
  • Advanced new suspension systems 
  • Six-speed manual transmission
  • A New +R mode* designed to increase the response of chassis, steering wheel and engine for enhanced driving thrills
  • An available GT Pack complete with comprehensive styling, convenience and safety features

*+R Mode

Suehiro Hasshi, Large Project Leader for the Civic Type R at Honda R&D explains: “In default standard mode, the Civic Type R is exceptionally agile, an everyday sports car with an enjoyable and fluid acceleration. The ‘+R’ button brings out a more dynamic and athletic car for the driver, sure to set pulses racing. The difference in character is immense. The ‘+R’ mode is extreme; the car is ideal for the track and will be appreciated by the genuine sports-driving enthusiast.”

Don't Believe The Hype?

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