Short of rolling it down the hill or taking a sledgehammer to its bonnet, perhaps the best, most merciless way to test the tenacity of a car is through subjecting it to monkeys.
Monkeys don't care. Drive through their enclosure in safari parks at your own risk: if it's not nailed down, its there's. If it is nailed down, though, it's also there's. Your car is cornered cowering in the prison shower, and the monkeys have just “accidentally” dropped the soap.
Hyundai sent their New Generation i30 hatchback to what might well have been its doom – to the baboon enclosure at Knowsley Safari Park.
The Hyundai New Generation i30 has been specifically designed for families – with extra strong interior materials, easy wipe plastics, tough fittings and a special high quality steel used for the bodywork, it seems that every eventually has been anticipated – even monkeys.
No sooner had Hyundai parked the car in the baboon enclosure was it beset by wave after wave of mean little monkeys – each of whom had but one design in mind – to tear the car to pieces.
Ten hours – ten hours – was the car left in the enclosure. And yet, it emerged unscathed.
Though the monkeys jumped up and down on the seats, pushed and prodded buttons, fiddled with the storage bins and mucked about with the cup holders, the car just grinned and took the punishment.
On the outside, too, though smears and scrapes were inevitable, the hard-wearing paint protected the car from any significant scratches and chips.
The message is clear – if the Hyundai New Generation i30 can survive a monkey massacre, it can survive anything.
Says Hyundai's Felicity Wood: “At Hyundai we believe in new thinking, which is why we decided to take a new approach with this durability test.
“You have to be pretty brave to subject a car to the most rigorous quality testers in the world, and the monkeys certainly gave our New Generation i30 a thorough examination!
“The fact that it survived with only a few scrapes is testament to the way a modern Hyundai is designed and engineered. We really do give a monkey’s about building tough cars!”
Hyundai would subsequently donate £1,000 to one of Knowsley's supported charities – the Primate Society of Great Britain – as a way of saying thank you to the baboon test subjects.
David Ross, General Manager of Knowsley Safari Park, doubtlessly looked on chortling and chuckling: “For a baboon, to have a car to play with for a whole day is manna from heaven! I’ve seen thousands of cars pass through this enclosure, get mobbed by monkeys, and none have lasted the distance as well as this Hyundai.
“These baboons are incredibly inquisitive. If you put them on any car they will scour it for the weak points and find any faults. At one point there were 40 monkeys in the car, pushing it to its limits – that’s ten times the size of the average human family!”
The Hyundai New Generation i30, then, is a car you can present to your family with a wry “do your worst”.