New Car Launches

By Marie | 30th November 2011 | Category: New Car Launches | Leave a comment

The Kia Picanto and Kia’s Chief Design Officer, Peter Schreyer have both managed to pick up awards in the BBC Top Gear Magazine 2011 awards.

The Kia Picanto has been named Bargain of the Year.

Schreyer was selected as one of the Men of the Year in the awards issue, out this week.

Picanto has been a huge success since its launch in June this year and is certainly getting used to winning awards now.

BBC Top Gear Magazine said of the car: “Finally, here’s a Korean supermini that you might choose over, say, a Fiat 500. You want a bargain? The car we have here is a touch over 10 grand, but you can have one for under eight. That’s two grand less than the cheapest Cinquecento, and – for our money – the better car.

“This is the Picanto, our Bargain Car of the Year, a fluorescent metaphor for South Korea’s journey from the havoc of wartime to economic enormity. A prime example of how this place is spooking big businesses, not just with cheap substitutes, but with properly desirable stuff, from smartphones to tellies to cars.”

Peter Schreyer – the man behind the team that created the Picanto’s strong identity – was selected for his clear design leadership at Kia.

Speaking of the award, Schreyer said: “I’m hugely honoured by BBC Top Gear’s generosity both to me and, more importantly, to our Picanto. I have said before that it is incredibly rare for a designer to be given a clean sheet of paper when joining a company – but I think with this award, the bravery of that decision has clearly paid off!

“Top Gear is famous around the world as probably the most independently minded magazine staffed with car enthusiasts who are not afraid to say what they think – so this award truly excites every one of us within Kia.”

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