After eight consecutive years as the UK’s best seller, the Ford Fiesta has a new addition to its core range with the new generation Ford Fiesta available in a Zetec, Titanium, ST-Line, B&O PLAY and luxury Vignale editions - the latter complete with 15 driver-assist technologies – the same as the large Ford Edge SUV and "the most sophisticated range of driver assistance technologies and connectivity features ever in a volume small car in Europe."
Ford claim that "the next generation Ford Fiesta range offers a version for every lifestyle when it goes on sale this Spring," and Andy Barratt, chairman and managing director, Ford of Britain, says:"Ford’s 40-year reign of the UK car market began in 1976 when the Fiesta was first launched. Since then Fiesta has been firmly established as part of the fabric of Britain – and remained at the top of the sales charts for the last eight years. With so many new Fiesta faces coming this year, including B&O PLAY Editions for music lovers and the luxurious Vignale execution, it’s set to stay at number one."
With the full technical specifications to still be completely revealed, we know that the new Fiesta will be the first Ford to feature an enhanced version of the existing Pre-Collision Assist with Pedestrian Detection that is now able to detect people who are in or near the road ahead, or who may cross the vehicle’s path, using light from the Fiesta’s headlights at night.
Another available for the first time on the Fiesta is Ford’s Active Park Assist with Perpendicular Parking, which helps drivers find suitable spaces and park hands free nose-to-tail and side-by-side with other cars - an extremely useful bit of kit in these 'can't find a parking space' times - and automatic brake application if drivers don't respond to system guidance and proximity warnings if there is the chance of a collision.
58% Ford Fiesta customers these days choose the Zetec, and the new generation Fiesta Zetec offers:
Ford is also launching a unique B&O PLAY series range that will be available on Zetec and Titanium models. Both are offered in two striking exterior and interior colour themes – Bohai Bay Mint and Chrome Copper. - with the new B&O PLAY systems coming with ten speakers, a boot-mounted subwoofer, a central mid-range speaker on top of the instrument panel, an upgraded 8" floating tablet-inspired touchscreen and Navigation as standard.
The next generation Ford Fiesta will for the first time be offered as an upscale Vignale model – joining the Mondeo, S-MAX, Kuga and Edge Vignale in a list of Ford models benefiting from even more style and luxury.
As standard, the Fiesta Vignale features: