We Are VR
Isn't it so frustrating when a new car's launched – to take an example from the top of my head, let's say the Peugeot 308 – and you have to drive all the way to the showroom and book yourself a test drive before you can witness yourself the various ins, outs and angles?
Oh sure, now we have the internet, there are scores of sites out there that allow you to read realms of text concerning specifications, finishes and upholstery. Some of these sites might actually offer opinions, assessments and other considerations. But still. They're looking at what they want to look at. What about what you want to look at?
Well, fret no more! With the imminent arrival of the all new Peugeot 308 comes an app that allows you to experience the car, in all its glory, in fantastically realised virtual reality.
If you're the proud owner of a tablet or smartphone – be it Apple, Android or other – you have the technology at your fingertips to enjoy the new Peugeot 308 in 3D virtual reality.
Just search for “New 308 in 3D” in the Apple App Store or Google Play and your seconds away from embarking upon your revolutionary journey of discovery.
There's a host of interactive content and animations showcasing the various features and technology of the new Peugeot 308 – the sort of stuff that can be found on most any car manufacturer's website. The exciting part, though, is the part that lets you explore both the interior and the exterior of the car from every conceivable angle.
That's not all! You can also configure this virtual car to your liking, choosing from a host of colour and trim options which will be realised before your very eyes. The interior of the car also has various interactive hotspots, letting you take things even deeper.
Everything's about social media these days, isn't it? You can't even buy a pint of milk without connecting. The new Peugeot 308 is no different.
If you take a virtual picture of the new Peugeot 308, you can, of course, send it to your friends using all the usual channels, or just save it to your camera roll for future study.
But what's most impressive is that certain printed adverts of this Peugeot 308 will function as QR codes. Just scan them with your phone and the Peugeot 308 will spring into virtual life – provided it's a functioning version of the advert.
So should you come across an image of the Peugeot 308 on your travels in the coming weeks – perhaps when reading a paper or periodical – why not give it an experimental scan and step into a world of beautiful virtual reality?