The new Peugeot 308 has received many plaudits following its recent launch, and now Peugeot has unveiled its latest model, the New 308 SW, a dynamic estate car with a performance-oriented design, outstanding load space and impeccable road manners.
“PEUGEOT continues its product offensive with the new 308 SW, which combines design and quality, functionality and high values, to boost the success of the 308 and the Brand’s move up-market.” Xavier Peugeot, PEUGEOT Product Director.
It’s no real surprise that the 308 has spawned an estate; after all, since the Peugeot 304 first hit the forecourts in 1969, every 300 series car has had a successful estate version added to its stable. This is, of course, good news for the traditional estate car users; males who are part of a working couple who usually (but not exclusively) have a couple of children and use their car a lot.
And the even better news is that the Peugeot 308 SW meets all the expectations of those users in all four key areas demanded by them: design, efficiency/functionality, driving experience and quality.
“Designed at the same time as the hatchback and by the same people, the new PEUGEOT 308 SW includes all of the qualities of the hatchback – fluidity, modernity – while still creating a ‘dynamic estate’ silhouette, very suggestive and full of promise.” Gilles VIDAL, PEUGEOT Design Director.
Because of that design timeframe, the 308 SW shares the simplicity, balance and fluidity of style that is so apparent in the Peugeot 308 hatchback, complete with ‘floating’ grille framed in chrome and flanked by expressive, emblematic headlamps that sport full LED technology as standard.
The Peugeot 308 SW has a stretched, slender and sophisticated look which is highlighted by a bright chrome window finisher, and finished off with discrete aluminium roof bars to complete the profile; before we move to the rear where the lamps flow round from the sides (just the same as on the hatchback) and provide the light via 48 LEDs.
4.585 metres long, 1.804 metres wide and 1.471 metres high, the Peugeot 308 SW is the right size to boast that it is ideal for the estate customer with spacious interior and a boot volume of 660 litres under the parcel shelf that is pretty damn perfect – and that’s before you discover the 70 litres of storage under the floor. You’ll be pleased to discover that the boot is 1.06 metres wide too, making it easier to get those bulky items into it.
If you need more space, then the ‘Magic Flat’ rear seats are easy to use thanks to the on the sides of the boot that automatically lower the rear seat cushions, resulting in a flat floor and 1,660-litres of luggage space that isn’t hampered too much by wheel arches thanks to the vertical side walls.
“With the new PEUGEOT 308 SW, the brand returns in the most beautiful way to the fundamental values of the estate car. The new 308 SW successfully marries attractive and dynamic styling with a remarkable spaciousness and boot volume.” Vincent Devos, PEUGEOT 308 Product Manager.
BEAUTY IN THE ‘BEAST’
Inside the car, which is based on the innovative PEUGEOT i-Cockpit from the hatchback, you’ll find just 4 elements to interior – a compact steering wheel for a dynamic driving experience, a head-up instrument panel that supplies information to the driver in such a way that they don’t have to take their eyes off the road, a tall centre console and a 9.7” touch-screen to supply access to infotainment functions such as driving assistance systems, multimedia, navigation, telephone and vehicle settings, as well as operating the air-conditioning by use of seven buttons.
The instrument panel is integrated into the dashboard and has been fully tested to make sure that it is just perfect for the driver to see immediately and easily.
As well as creating the new Peugeot 308 SW with the PSA Group’s state-of-the-art Efficient Modular Platform (EMP2) platform, Peugeot have also taken a look at the powertrains, and provided a range of ultra-efficient Euro 6 petrol and diesel engines under the bonnet.
The petrol range outputs include the new three-cylinder turbocharged petrol versions – 110 and 130bhp – that mark the showroom debut of Peugeot’s innovative new ‘PureTech’ powertrains that blend efficiency and technology, with high pressure direct injection. There are also versions that power up to 155bhp.
Diesel units go from 92 to 150bhp with CO2 figures that do not exceed 111g/km, and include the new BlueHDi 1.6-litre 120bhp diesel which, when linked to a six-speed manual gearbox, has Combined Cycle fuel consumption of 88.3mpg and emissions of 85g/km. Also available is the BlueHDi 1.6-litre 100bhp coupled with a five-speed manual gearbox, the BlueHDi 1.6-litre 120bhp with six-speed manual gearbox, and the BlueHDi 2.0-litre 150bhp with either a six-speed manual gearbox or six-speed automatic transmission.
Packed with useful safety technology to provide a comfortable and assured drive as well as reassurance for the driver’s sanity, the new PEUGEOT 308 SW comes with several driving assistance systems, as well as an optional Driver Assistance Pack (complete with front-mounted radar) that includes Dynamic Cruise Control, Emergency Collision Alert System and an Emergency Collision Braking System.
Also available is blind spot monitoring, an electric parking brake, a reversing camera, park assist and keyless entry/start as well as the Driver Sport pack that provides firmer and more responsive power steering, more responsive mapping for the accelerator pedal, engine and gearbox, plus a sportier engine note in the cabin via a digital amplifier – all via an extra button on the centre console.
It’s also reassuring to know that, like its hatchback sibling, the new Peugeot 308 SW has earned the maximum five stars in the Euro NCAP tests.
Making its production debut at the 2014 Geneva Motor Show in March, the new Peugeot 308 SW will be available in the UK in mid-June.