Peugeot in Children in Need £1 Million Mission

Friday 14 November sees the Annual Children in Need appeal reach our TV screens supported by the general public – and well-known big companies like Peugeot, who are trying to drum up public support right across the PEUGEOT network for their Superhero fundraising challenges in an effort to make the total raised by them in the past three years to £1 million for the BBC sponsored charity.

To help publicise it, the French car manufacturer has enlisted the help of their very own Dynamic Duo in the shape of Strictly Come Dancing stars Alison Hammond and Aljaž Skorjanec to quick step through Gotham City with Pudsey in attendance.

Trying to continue the work done over the past two years when Peugeot when a total of £750,000 has been raised for BBC Children in Need, ITV This Morning star Alison and her professional dance partner Aljaž have been enlisted by Peugeot to publicise the fact that there are already 250 of its own Superheroes from its Coventry Head Office and Dealerships around the country signed up as they try to smash the £1 million barrier through sponsorship and donations for an assortment of challenges.

Alison Hammond said: “These essential funds will make a real difference to those who need it the most and Aljaž and I are thrilled to be able to help PEUGEOT and Pudsey in their mission to break the £1 million milestone. Everyone has done really well in raising £750,000 so far and being involved in this year’s efforts is a great honour. BBC Children in Need is a charity close to our hearts and we’d urge anyone who wants to find out more to visit the website or even pop down to their local Peugeot Dealership. So what are you waiting for!?”

These challenges vary from the very scary (skydiving and abseiling) and very physical (swimming and cycling endurance efforts) to the more leisurely, but still requiring some sort of effort, baking or dressing up and dancing like the Strictly duo. Besides personal sponsorship, the car manufacturer is hoping that the public will support the efforts of the superheroes as well as maybe taking part themselves in some sort of charity effort for BBC Children in Need.

Stéphane Le Guével, PEUGEOT UK Managing Director,said: “After two successful years fundraising for BBC Children in Need, we really want to step up our efforts and reach £1 million. This year, more than 250 of our superhero employees, including myself, and several members of the senior management team, have signed up to a series of challenges which include a mammoth cycling challenge from PEUGEOT’s Paris headquarters, all the way to our UK Head Office in Coventry, and many have even decided to take part in a 15,000ft sky dive.

“With the help of Alison and Aljaž, and members of the public, we’re certain our Dynamic Duo can reach the target and raise a fantastic amount of money for BBC Children in Need this year.”

For the benefit of anyone who is unaware of what Children in Need is, it is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK with a vision that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. 

The charity is currently supporting around 2,600 projects that are working with children facing a range of disadvantages for example, poverty and deprivation; children who have been the victims of abuse or neglect or disabled young people.