Road Safety

By Elliot | 15th October 2012 | Category: Road Safety | Leave a comment

Brace Yourself

Those past two winters were right devils, weren't they?

Is there any reason to believe that this winter will be any better?

Not really. But there's plenty of reasons to believe that it might be just as bad – or even worse.

Hey, that's the nature of climate change. The climate tends to change. For the worst.

There Goes My Hero

It's in anticipation of another deadly winter that The Institute of Advanced Motorists (IAM) have launched a new campaign to help motorists like you prepare your cars and drive them safely during this winter's merciless onslaught.

Winter causes all manner of dangerous driving conditions which cause an increase in accident rates. For example, roads rendered slippery by the weather contributed to 13,420 road casualties and 79 fatalities in 2011.

Also in said year, 1,786 casualties were attributed to rain, sleet, snow or fog; whilst 13,425 were caused by drivers travelling too fast in poor conditions.

Who can blame the IAM, then? Expect the best, prepare for the worst.

Take Care Out There

The IAM's winter driving campaign will comprise of weekly news releases and driving tips in reaction to the blistering winter weather. They've also prepared a special website which features advice, traffic updates and those all-important weather forecasts.

Says their chief executive Simon Best: “The first thing you need to ask when the weather is bad is whether you need to travel, and if so, if there are alternatives to the roads.

“When you are on the road, be prepared to slow down and take extra care, particularly on bends and roads which are open to the elements.

“Our winter driving campaign will provide comprehensive advice and guidance for those who do decide to travel, keeping them as safe as possible.”

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