It seems like only a couple of weeks ago that I was writing about supermarket chains cutting their fuel prices (and it was) when lo and behold, they’ve only gone and done it again – and once more it’s the BIG THREE.
It started off with ASDA dropping 2p a litre off of fuel across the nation’s petrol pumps to 137.7p for a litre of diesel and 131.7p for unleaded petrol, and then following suit, like the good little supermarket chains that they are when trying to outdo each other, TESCO and SAINSBURY.
So that’s 4p a litre off in the last month! Whoopy-doo. And is there any sign of the petrol giants doing likewise? Of course not.
However, it’s still good news, welcomed by the president of roadside recovery group AA, Edmund King "Once again the supermarkets have led the way on fuel price reductions. We have said there is scope for price cuts given wholesale price falls and welcome the move and hope all the other retailers follow."
"This reduction will go a little way towards helping families and businesses keep mobile," he added.
That last point is in reaction to the general belief that families are cutting back on the number of journeys they make in their car in a week due too high fuel costs – which is actually bad news for the smaller retailers as the supermarket giants offer everything under one roof, and usually free parking (if you spend over £5 in store.)
All three of the Big Three obviously boasted about their drop in prices, each with a different reason for doing so.
Asda's petrol trading director, Andy Peake, said his company was "leading the way" in reducing the price at the pump. "Unlike other retailers, our price cuts benefit everyone across the country, meaning that no one filling up at Asda will be forced to play a postcode lottery."
Then, for Tesco, an un-named spokesman was quoted as saying: "As Britain's biggest petrol retailer with 490 forecourts, more motorists will make savings at the pumps at Tesco than at any other fuel retailer."
And finally, the reasons for Sainsbury’s 2p off was given by their head of fuel, Richard Crampton, who said: "With Christmas on the horizon, we know that this can be an expensive time of year so we're delighted to announce that we will be lowering our petrol and diesel prices."
So, nothing to do with trying to keep up with the Joneses then!
Still, these cuts obviously increase the pressure on Chancellor George Osborne to postpone his 3p a litre price rise on fuel duty in January – or maybe it will disguise it?
We can only wait and see. Over to you George.