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Nationwide Vehicle Contacts explores the impact of video games on the car industry and how they influence car design and technology.

The video game industry has taken the world by storm in the last twenty years, supplying endless hours of fun and entertainment to gamers across the globe.

As a result of its sheer popularity, its influence is beginning to extend into other markets, such as the car industry.

From virtual reality to design inspiration, we look at the impact video games have had on the car industry and the influence they will have in the future.

Simulation and Virtual Reality 

Video games have played a significant role in developing realistic driving simulators using virtual reality. This has led to authentic experiences replicating real-world driving scenarios, where racing drivers can develop their skills or learn racetracks virtually.  

We've also seen manufacturers begin to use virtual reality to show off their new car designs. Customers can virtually travel to a showroom and explore a manufacturer's car, which massively speeds up the car buying process.

Last year, Fiat opened the worlds-first Metaverse powered dealership! Take a look below: 

Finally, virtual reality car games massively increase interest in the car industry. Virtual reality offers players a more immersive driving experience by replicating engine sounds, car dynamics, and feel. This, in turn, maintains interest in the car industry by keeping the customer engaged.

Innovation and Technology 

Both the gaming and car industries are two of the most technologically advanced sectors on the market. Video games have influenced the integration of various innovative technologies into the car world, such as:

Advanced Driver-Assistance Systems – Features such as anti-lock braking systems, traction control, and stability control were initially introduced in racing games but have now become standard in production vehicles.

Connectivity and Infotainment – With the rise of online gaming and multiplayer experiences, gamers are sued to staying connected while on the go. This led to a demand for constant connectivity in the car world, which manufacturers have facilitated.

User Interfaces and Controls – Game developers are heavily invested in creating user-friendly interfaces that enhance the gaming experience, which has set the standard across industries. 

The automotive industry had to prioritise similar principles, and consequently, touchscreen infotainment systems, voice commands, and gesture controls are becoming increasingly popular in cars.

Marketing and Branding

Video games have become a powerful platform for promoting a range of brands. Car games provide the perfect opportunity for manufacturers to show off their cars while allowing gamers to virtually get behind the wheel of their favourite cars.

The collaboration also facilitates creative marketing campaigns that leverage the strength of both industries. This is often done by a certain car model, where a game will release a special edition of the car, and in return, the game is promoted through the manufacturer's marketing channels.

Finally, racing games have a natural affinity to the automotive industry; we've seen a lot of car manufacturers sponsor eSports events and racing tournaments. 

These events bring together gamers and racing enthusiasts, providing a great opportunity for car manufacturers to promote their brands.

Design Inspiration 

Video games have served as a source of inspiration for car designers as they showcase futuristic and innovative vehicle concepts.

The virtual world of video games allows designers to explore unconventional designs that push the boundaries of what's possible in the real world.

For example, it's rumoured that the Nissan GT-R was influenced by the iconic video game character Pikachu from Pokémon! 

We've also seen game aesthetics heavily influence real-world designs. The sleek lines, futuristic designs, and dynamic colours of games have found their way into production vehicles.  

Fan Engagement 

Video games have had a huge impact on creating a vibrant community of car enthusiasts and keeping fans engaged in the industry.

The immersive nature of video games provides an opportunity for enthusiasts to connect, share mods, and indulge in their passion for cars, strengthening the car enthusiast community.

Whether playing on single or multiplayer, fans can delve deep into the car world and get behind the wheel of their favourite cars in seconds, stimulating support for the car industry.

If your a racing game fan, why not check out some of our video game blogs

Future Trends

The collaboration between video games and the car industry holds a lot of possibilities. The standout element is virtual and augmented reality integration, which will further enhance automotive experiences.

Augmented reality has the potential to revolutionise how we interact with vehicles by overlaying digital information, such as navigation or vehicle data, onto the real-world environment.

Overall, video games have had a huge impact on the car industry by influencing the integration of innovative technologies. They have also served as a platform for promoting car brands and increasing engagement among car enthusiasts.

Like this blog? Nationwide Vehicle Contracts produce various blogs on gaming, such as A Guide to the Cars of Gran Turismo and The Best Car-Related Easter Eggs in Video Games