Toyota Aims to Tickle the UK funnybone on Red Nose Day
Toyota and Mr Tickle present the world’s first ticklish car for Red Nose Day
Welcome to the world’s first ticklish car, courtesy of Toyota and Mr Tickle; a car that really does react when you touch it in certain areas. And you can get the chance to try it out as the specially adapted Toyota Yaris is set to travel around the UK in an effort to raise laughs and lots of cash for Red Nose Day.
You may recall that Toyota is an official Red Nose Day partner, which is why none other than Red Nose Day legend Lenny Henry has shared his own distinctive laugh with the car as part of its repertoire of "hysteria and hilarity to the ha-ha-hatchback."
Launched officially last Monday with an appearance by the Mr Men’s own Mr Tickle, who claims to have been Toyota’s celebrity consultant on the project, the car has already made appearances in London, Birmingham, Manchester and Glasgow, and is now preparing itself for a busy schedule of appearances for the Yaris around the country at Red Nose Day fund-raising events for Comic Relief - and that includes the Danceathon that is taking place at Wembley Arena on 8 March.
Interviewed for this blog, Mr Tickle was a happy man: “I was tickled pink to be part of this brilliant idea. And thanks to my long arms and tickly fingers, I was able to help the designers add tickle-points to all those hard-to-reach places. I hope the Toyota and the funny movie will make everyone smile and give what they can to wonderful Red Nose Day.”
The funny movie that Mr Tickle refers to is a fly-on-the-wall documentary that is available to seen on YouTube. And in all fairness, in comparison to other 'car documentaries' it is quite amusing.
Matt Harrison, Toyota GB President, said: “Toyota has made millions of cars, but never one like this before. We hope the special Ticklish Toyota will help people have a real hoot raising money for Red Nose Day.”