Upon reflection, 2011 looked like quite an interesting year. As historically significant events developed around us, it seemed like our small world became even smaller. Of these various occurrences, the Japanese’s earthquake comes to mind for its tragic and dangerous consequences. Affecting many individual lives on a number of different levels, not even powerful companies like Toyota went unscathed. Recovering from the events, it looks like the company is still getting back on its feet, setting new targets and breaking new boundaries.
The company is interested in establishing an even firmer base than before. Chief among its aims are to produce nearly 8.5 million vehicles next year, hoping to increase the sales in the next quarter to over 5.6 million. Certainly worthy goals, the BBC noted that these ambitions were meant offset the losses made to the prevailing carmaker in the industry: General Motors.
It is not surprising that in the current economic climate it is difficult for a company as large as Toyota to maintain a firm grip. Earlier this month the company had already halved the profit forecast for 2012, preparing for difficult times ahead. Indeed, the company now suggested that it will make around £1.5 billion by march 31st rather than the very ambitious £3.2 billion.
This special climate is founded in the idea that the company is still dealing with the earthquake in March as well as the Thailand disasters that had a strong impact on the physical factories as well as the impact of the Yen. As the BBC noted, this had the effect of putting further pressures on overseas sales. Similarly, the company has also had some trouble with recalls, costing them both time and money.
While all of this may seem gloomy at first, analysts suggest that Japan should regain a great deal of ground in the years ahead. Some observers believed that the car manufactures will once more be crowed the largest car manufacturer in the world and perhaps reach levels of productivity found before the financial crisis hit the world. While all this may seem speculative now, only time will tell how Toyota and its ambitions reveal themselves.