Volvo are known not only for the quality of their cars, but the size too. From the S90 and V90 to the award-winning XC90, everything about Volvo cars is big.
So the news that Volvo Cars have decided to initiate a global small-car policy could be seen as the Swedish brand moving in an audacious new direction, but the news that they have already produced two new concept cars in that field is pretty much astounding.
Obviously, the 40 series cars revealed recently by the Swedish Car giant are what they are - concept models - but they give a revealing insight into how Volvo plans to expand into the large and lucrative global market for premium small cars.
Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group, is confident about the future success of the new, smaller Volvos: “Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out among the crowd. This is the flavour of small Volvos to come.”
With plans to have globally sold a total of up to one million electrified cars by 2025 in place, Dr Peter Mertens, Senior Vice President, Research & Development at Volvo said: “By taking a modular approach to both vehicle architecture and powertrain development, we have succeeded in leap-frogging many of the players in the premium segment. Our new battery electric powertrain variant opens yet another exciting chapter in the unfolding Volvo story.”
It's not only the daring exterior design and electrified powertrain options that Volvo see as ground-breaking in the new range. The new cars will also offer a full range of innovative connectivity services, plus the world’s most advanced standard package of safety features (again, no surprises there!) and ground-breaking Scandinavian interior design.
The first new 40 series car is expected to go into production in 2017, and here at Nationwide Vehicle Contracts, we will keep you well up to speed when it comes to information about the new cars .