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Over 2,000 children are killed or seriously injured each year on roads in the UK but now, courtesy of the Environmental Transport Association (ETA) and various parents, help is at hand in the shape of a pop-up zebra crossing that can be installed on any road in less than a minute.

Developed by parents in Kingston-upon-Thames after a request for a safe crossing outside their children's school was turned down primarily on a cost basis, they developed what could be termed a pop-up zebra crossing to use.

According to the Highways Agency, a basic zebra crossing costs an incredible £114,000 whereas the imitation one costs less than £50 to install. Perhaps this is because it uses recycled linoleum, drain pipes and two orange balloons to create an effect that is almost indistinguishable from the real thing, rather than the metal, paint and plastic casings that make up the Highways Agency’s safety baby.

Spokesperson at the ETA, and one of the parents behind the pop-up zebra crossing, Yannick Read, said: "The idea may be tongue-in-cheek, but the issue is deadly serious; [but] parents should never have to battle to have a genuine crossing installed."’false’ zebra crossing

The first ever pop-up zebra crossing has been unveiled today to coincide with Green Transport Week 2012, which runs until 24th June.

To watch a film of the crossing, produced to help promote June’s Green Transport Week 2012, click http://www.youtube.com/watch?v=8wBYs-n43ug

The whole thing is just one of various options being used by councils to try and slow down car drivers, especially as they pass schools and the like that would contain children.

Besides the ‘false’ zebra crossings in Kingston-upon-Thames, outside Avenue Primary School in Leicester, child-shaped bollards that give the impression they are about to cross the road have been placed in an attempt at road safety.

The steel mannequins cost £350 each and a spokesperson for the Environmental Transport Association (ETA) said: “Any measure that highlights the importance of slow speeds outside schools is welcome. The danger faced by children is highlighted by the fact that one of these bollards has already been knocked over.”

Motor traffic can have a devastating effect on quality of life in areas where people live, work and go to school.

When people take matters into their own hands to slow traffic in their community it is sometimes known as ‘guerilla traffic calming’.

But sometimes it is the only way!