Despite the fact that not many people, including me, even realised that there WAS a ‘Northern Car of the Year’ award, the all-new Kia cee’d has been named Northern Car of the Year by the Northern Group of Motoring Writers.
Quite why we even need regional car awards I cannot understand, but it was journalists from right across the North of England that voted for the cee’d in front of many other cars from its’ rivals, including many new launches; and the ‘northern-ness’ was continued when the five-door vehicle was presented with its award – a miner’s lamp trophy. (It could have been worse – it could have been a flat cap, a pie or a whippet!)
Derrick Grocock, Vice Chairman of the Northern Group of Motoring Writers, said: “Over the last 12 months there have been some fantastic new products brought to car buyers by the world’s most vibrant and innovative industry – but despite that competition the Kia cee’d was a clear winner in the voting.
“For hard-pressed motorists in the North, investment in a new car has to really work hard to be justified and the Kia cee’d delivers on every front – comfort, reliability, quality, value and of course peace of mind from its seven year warranty.”
Accepting what is the car’s first major award-win since its launch in May at a ceremony in Wetherby, Yorkshire, Stephen Kitson, Communications Director at Kia Motors (UK) Limited said: “This is a great honour for all of us at Kia. It is the first COTY award won by all-new cee’d but it is also the second Northern Car of the Year title in a row for us – and that really delights us! Last year Sportage captured this title and to do it for a second time in a row shows just how committed Kia is to bringing great products to UK customers.
“We are very grateful to the Northern Group to Motoring Writers as we know how hard it is to win their approval because they think first and foremost about their readers and their needs. Winning this award is a real achievement for any new car.”
So, many congratulations to the Kia cee’d and its whole range of cars from petrol to diesel, but when did all this regionalisation start? I don’t recall reading about a Southern Car of the Year, or a Western one, or Eastern… Is it all just awards for awards sake? I can understand Green Awards, Safety Awards, and (Overall) Cars of the Year but by regions? What next? Steering Wheel of the Year, Best Car on Acacia Avenue, Easiest to Clean, Nicest Smelling on Purchase?
Let’s stop this madness before it goes too far, and every car gets an award every year.