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The Jaguar Heritage Driving Experience launches


For the first time, Jaguar fans from all over the world will have the opportunity to drive models from a unique collection of Jaguar heritage vehicles as Jaguar Land Rover Special Operations announces the launch of the Jaguar Heritage Driving Experience.

The Jaguar Heritage Driving Experience allows you to drive an F-Type R CoupeFrom November 2014 Jaguar are opening up the Jaguar Heritage Driving Experience at an established 200-acre testing facility in Warwickshire called Fen End, where visitors will be offered the chance to drive icons of Jaguar’s rich product history including the Le Mans-racing legend Jaguar D-type, legendary E-type and Jaguar’s most potent sports car ever, the F-TYPE R Coupé.

Jaguar Land Rover Special Operations Managing Director, John Edwards, said: “This is the first experiential offering from our new division and is the first time in Jaguar’s history that we have made a collection of vehicles of this calibre available for ‘arrive and drive’ experiences. It’s an extremely exciting new project that underscores the very essence of what Special Operations is all about – celebrating heritage with our eyes firmly on the future.”

The Jaguar Heritage Driving Experience allows you to drive a jaguar heritage e-typeFor many of the vehicles in the collection it is an opportunity for them to be driven by members of the public for the very first time, although it should be noted that they have all been specially prepared for high octane test action. Jaguar has been able to put these cars out there having just purchased of over 500 outstanding British heritage cars from a private collector.

In the collection, Jaguar found many iconic Jaguars, amongst a plethora of other cars, covering a period of over 100 years, and all beautiful, fast cars ranging from pre- and post-war road racers and Le Mans champions to later sporting saloons and grand tourers.

Visitors will be able to enjoy a variety of drive packages where they will be able to experience a particular driving era or be able to take themselves on a journey through Jaguar’s history right up to present day heroes.

Example packages include:

The Jaguar Experience (ranging from £95 to £250):

Participants can choose to take part in a drive with themselves either as passengers or as a driver alongside a seasoned professional (that will include some recognisable faces from the world of motorsport); and they will also get a choice of cars from individual models (that include cars such as an XK150 or Mark 2 saloon) or from selected pairings such as the Series 1 and Series 3 E-type. There’s also the option to drive heritage cars alongside their modern counterparts, such as an E-type with a factory-fresh F-TYPE.

The Le Mans Experience (£750):

Drivers will be able to re-live the experiences of legends such as Mike Hawthorn and Duncan Hamilton for half a day by taking the opportunity to drive in the iconic C and D-types that, back in the 1950s, dominated the world famous Le Mans 24-hour endurance race. The package also includes lunch and drives in both the XKSS and F-TYPE R Coupé.

Grace and Pace Experience (£2,000):

As the price would suggest, this is the crème de la crème of days out at the Jaguar Heritage Driving Experience as it features a full day of driving Jaguar Heritage legends, from post-war racers to sports saloons, coupés, roadsters and much more, including the new XFR and F-TYPE R Coupé models. And, not only that, the Grace and Pace day will also feature opportunities to drive creations from the company’s Special Operations division, and includes chauffeur-driven transfers in classic Jaguar saloons to a lunch venue.


The first visitors to Jaguar’s Heritage Experience days will also be invited to exclusive guided viewings of the ‘Perfect Ten’ exhibition that has been installed at Fen End for a limited period. The ‘Perfect Ten’ was revently launched at the Jaguar XE reveal at Earls Court in London and is made up of iconic Jaguars selected by a distinguished panel including design director Ian Callum, Lord March of the Goodwood Estate and AC/DC front man Brian Johnson. Amongst the collection is the ultra-rare SS100 and the one-of-a-kind and priceless XJ13, more of which can be seen in this short film made about the creation of the Jaguar ‘Perfect Ten.’

For more information on the Jaguar Heritage Driving Experience, visit www.jaguarheritagedriving.com.